United States Fragrance Market Assessment, By Product Type [Eau De Parfum (EDP), Eau De Toilette (EDT), Other Product Types], By Fragrance Type [Aqua, Musky, Amber, Woody, Floral, Others], By Category [Male, Female, Unisex], By Price Segment [Mass, Premium], By Size [Up to 60ml, 61 to 100ml, More than 100ml], By Distribution Channel [Online; Offline-Supermarkets/Hypermarkets, Convenience Stores, Brand Stores & Kiosks, Chemists/Pharmacies, Others], By Region, Opportunities, and Forecast, 2016-2030F

The United States Fragrance Market was valued at USD 6.14 billion in 2022. The market is anticipated to be valued at USD 10.27 billion by 2030, growing at a CAGR of 6.2% during the forecast period.

Home>Industry Reports>United States Fragrance Market Assessment, Opportunities, and Forecast, 2016-2030F

Perfumes hold a rich history and a complex chemistry. Perfume have become a necessity statement for well-dressing. The United States fragrance market is rapidly expanding owing to the increasing demand from international consumers, who are drawn to the reputation and quality of American perfume brands, also owing to the rising disposable incomes which allow customers to spend on luxury items such as perfumes. For its customers, perfume has always been an investment. They are aware of the benefits it provides for their contacts and social position. This shows that the market's expansion is expected to be accompanied by an increase in perfume demand.

Sales of perfumes have surged due of their popularity as gifts for holidays and special occasions. The United States Fragrance Market was valued at USD 6.14 billion in 2022. The market is anticipated to be valued at USD 10.27 billion by 2030, growing at a CAGR of 6.2% during the forecast period. Online purchasing and innovative packaging and rise of luxury products market contributed to shaping the expansion of the market. In addition, growing influence of social media and influencer marketing amongst American population, especially adult population, is boosting the market growth. Moreover, the market for men's fragrances is also increasing as more men are becoming interested in self-care and grooming.

Companies manufacture fragrances products especially for certain seasons, which boosts sales all year round. Consumers are increasingly interested in niche, unique, and artisanal fragrances, which has led to the emergence of smaller fragrance brands and increased sales for them. Furthermore, Companies opt for creative marketing strategies including brand endorsement which help in market expansion. For instance, Whitney Peak, a star of the 2021 reboot of Gossip Girl and Hocus Pocus 2, has been announced Chanel’s fragrance ambassador. The Canadian-Ugandan actress followed the footsteps of supermodel Kate Moss and actress and Keira Knightley in serving as brand ambassadors.  

Rise of E-Commerce has Boosted the Market

E-commerce has supported fragrance manufacturers to reach a considerably wider audience than in the past. Due to the ability to offer their products to customers nationwide and even beyond through online platforms, businesses' customer bases have significantly increased. E-commerce provides the benefits of convenience and discounts to customers as well. Without having to visit a physical store, customers purchase through e-commerce by relying on reviews and recommendations. 

Product Diversification is the Key Strategy for Key Players

To meet the demands and tastes of customers, players operating in the fragrance market are offering a greater variety of products. This comprises varied perfumes for different seasons, events, and age groups. Diversification of products not only lures the customer but holds numerous benefits for the manufacturers as well. Fragrance companies differentiate themselves from competitors and establish themselves as leaders in the market by providing distinctive and high-quality products. In addition, product diversification aids fragrance companies to increase their customer base, enhance brand loyalty and generate higher sales volumes, thereby boosting the United States fragrance market.

Impact of COVID-19 on the United States Fragrance Market

The overall sales of the fragrance industry have been impacted by the pandemic as consumer spending habits have changed. One of the main impacts of the pandemic on the fragrance industry has been the shift in consumer preferences. With many people working from home, there has been a decline in demand for fragrances that are typically worn in office or public settings. On the other hand, there has been an increase in demand for fragrances that provide comfort and relaxation, such as scents associated with wellness, self-care, and home ambiance.

Another impact of the pandemic on the fragrance market is the closure of physical retail stores, including department stores and specialty fragrance stores, which has led to a decline in sales. However, online sales of fragrance products have increased, as consumers have turned to e-commerce platforms to purchase their favourite scents. Therefore, the COVID-19 pandemic has had a mixed impact on the fragrance market in the United States. Now, the industry is expected to recover as the economy rebounds and consumers adjust to the new normal.

United States Fragrance Market Assessment, Opportunities and Forecast, 2016-2030F: Report Scope

“United States Fragrance Market Assessment, Opportunities and Forecast, 2016-2030F”, is a comprehensive report by Market Xcel, providing in-depth analysis and qualitative & quantitative assessment of the market, industry dynamics and challenges. The report includes market size, segmental shares, growth trends, COVID-19 impact, opportunities and forecast between 2023 and 2030. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.

Report Attribute

Details

Base Year of the Analysis

2022

Historical Period

2016-2021

Forecast Period

2023-2030

Market Size in 2022

USD 6.14 billion

Projected Growth Rate

CAGR of 6.2% between 2023 and 2030

Revenue Forecast in 2030

USD 10.27 billion

Units

Revenue in USD Billion and Volume in Units Thousands

Segments Covered

Product Type, Fragrance Type, Category, Price Segment, Size, Distribution Channel

Regions Covered

Northwest, Southwest, West, Southeast, and Midwest

Key Companies Profiled

Chanel S.A., Coty, Inc., The Estee Lauder Companies Inc., Shiseido Company, Limited, Revlon, Inc., L’Oréal S.A. (Yves Saint Laurent), L Brands, Inc., Inter Parfums, Inc., LVMH Moet Hennessy - Louis Vuitton (Dior), Liz Claiborne Inc.

Customization Scope

15% free report customization with purchase

Pricing and Purchase Options

Avail the customized purchase options to fulfil your precise research need.

Delivery Format

PDF and Excel through email (subject to the license purchased)

Download Free Sample Report

In this report, United States Fragrance Market has been segmented into the following categories: 

1.       United States Fragrance Market, By Product Type

1.1.    Eau De Parfum (EDP)

1.2.    Eau De Toilette (EDT)

1.3.    Other Product Types

2.       United States Fragrance Market, By Fragrance Type

2.1.    Aqua

2.2.    Musky

2.3.    Amber

2.4.    Woody

2.5.    Floral

2.6.    Others

3.       United States Fragrance Market, By Category 

3.1.    Male

3.2.    Female

3.3.    Unisex

4.       United States Fragrance Market, By Price Segment 

4.1.    Mass

4.2.    Premium

5.       United States Fragrance Market, By Size

5.1.    Up to 60ml

5.2.    61 to 100ml

5.3.    More than 100ml

6.       United States Fragrance Market, Distribution Channel

6.1.    Online

6.2.    Offline

6.2.1.Supermarkets/Hypermarkets

6.2.2.Convenience Stores

6.2.3.Brand Stores & Kiosks

6.2.4.Chemists/Pharmacies

6.2.5.Others

7.       United States Fragrance Market, By Region

7.1.    East

7.2.    South

7.3.    North

7.4.    West & Central

 

 

Key Players Landscape and Outlook  

Prominent companies offer a wide range of varieties and fragrance type, ranging from low to higher prices which helps them to increase their customer base. Strategies such as celebrity endorsement, social media marketing and creative advertisements are opted by the players to gain attention of the consumers. The United States Fragrance Market is highly competitive with key players involving Chanel S.A., Coty, Inc., and The Estee Lauder Companies Inc. The players are involved in strategic collaborations and R&D of premium quality products to sustain the market competition.  

Key Players Operating in United States Fragrance Market

·         Chanel S.A.

·         Coty, Inc.

·         The Estee Lauder Companies Inc.

·         Shiseido Company, Limited

·         Revlon, Inc.

·         L’Oréal S.A. (Yves Saint Laurent)

·         L Brands, Inc.

·         Inter Parfums, Inc.

·         LVMH Moet Hennessy - Louis Vuitton (Dior)

·         Liz Claiborne Inc.

If you can't find what you're searching for or have any custom requirements for the United States Fragrance Market, you may approach our team at info@marketsandata.com

Table of Contents

 

1.       Research Methodology    

2.       Product Overview

3.       Impact of COVID-19 on the United States Fragrance Market

4.       Executive Summary

5.       Voice of Consumer

5.1.    Demographics (Gender, Geography, Income, etc.)

5.2.    Brand Awareness and Loyalty

5.3.    Factors Considered in Purchase Decision.

5.3.1.Quality

5.3.2.Quantity

5.3.3.Price

5.3.4.Quantity w.r.t Price

5.3.5.Preference (Type of Perfume, Fragrance Type) 

5.3.6.Offers and Discounts

5.3.7.Away Time

5.3.8.Customisation Options

5.3.9.Fade Intended Purchases

5.4.    Purchase Frequency

5.5.    Purchase Channel

5.6.    Purpose of Purchase

5.7.    Role of Influencer Marketing 

6.         United States Fragrance Market Outlook, FY2016-FY2030F

6.1.    Market Size & Forecast

6.1.1.By Value

6.1.2.By Volume

6.2.    Market Share & Forecast

6.2.1.By Product Type

6.2.1.1.              Eau De Parfum (EDP)

6.2.1.2.              Eau De Toilette (EDT)

6.2.1.3.              Other Product Types

6.2.2.By Fragrance Type

6.2.2.1.              Aqua

6.2.2.2.              Musky

6.2.2.3.              Amber

6.2.2.4.              Woody

6.2.2.5.              Floral

6.2.2.6.              Others

6.2.3.By Category 

6.2.3.1.              Male

6.2.3.2.              Female

6.2.3.3.              Unisex

6.2.4.By Price Segment 

6.2.4.1.              Mass

6.2.4.2.              Premium

6.2.5.By Size

6.2.5.1.              Up to 60ml

6.2.5.2.              61 to 100ml

6.2.5.3.              More than 100ml

6.2.6.Distribution Channel

6.2.6.1.              Online

6.2.6.2.              Offline

6.2.6.2.1.                    Supermarkets/Hypermarkets

6.2.6.2.2.                    Convenience Stores

6.2.6.2.3.                    Brand Stores & Kiosks

6.2.6.2.4.                    Chemists/Pharmacies

6.2.6.2.5.                    Others

6.2.7.By Region

6.2.7.1.              Northeast

6.2.7.2.              Southwest

6.2.7.3.              West

6.2.7.4.              Southeast

6.2.7.5.              Midwest

6.2.8.By Company Market Share (%), 2022

7.       United States Fragrance Market Mapping, 2022

7.1.    By Product Type

7.2.    By Fragrance Type

7.3.    By Category

7.4.    By Price Segment

7.5.    By Size

7.6.    By Distribution Channel

7.7.    By Region

8.       Pricing Analysis

9.       Macro Environment and Industry Structure

9.1.    Porter’s Five Force Industry Analysis

9.1.1.Threat of New Entrants (Emerging Players)

9.1.2.Threat of Substitutes (Other Substitutes for Perfumes)

9.1.3.Competitive Rivalry

9.1.4.Bargaining Power of Suppliers

9.1.5.Bargaining Power of Consumer

9.2.    PESTEL Analysis

9.2.1.Political Factors

9.2.2.Economic Overview

9.2.3.Social Implications

9.2.4.Environmental Impact

9.2.5.Legal Factors & Regulatory Bodies

9.3.    Value Chain Analysis

9.4.    Demand and Supply Analysis

9.5.    Import Export Analysis

10.   Market Dynamics

10.1.                     Trends & Developments

10.2.                     Growth Drivers

10.3.                     Growth Inhibitors

11.   Case Studies

12.   Competitive Landscape

12.1.                     SWOT Analysis of Key Five Market Players

12.2.                     Competition Matrix of Key Five Market Leaders

12.3.                     Market Revenue Analysis of Key Five Market Leaders (in %, 2022)

12.4.                     Mergers & Acquisitions/ Joint Ventures (If Applicable)

12.5.                     Patent Analysis (If Applicable)

13.   Competition Outlook

13.1.                     Chanel S.A.

13.1.1.    Company Details

13.1.2.    Key Management Personnel

13.1.3.    Products & Services

13.1.4.    Key Market Focus & Geographical Presence

13.1.5.    Financials (As Reported)

13.1.6.    Recent Developments

13.2.                     Coty, Inc.

13.3.                     The Estee Lauder Companies Inc.

13.4.                     Shiseido Company, Limited

13.5.                     Revlon, Inc.

13.6.                     L’Oréal S.A. (Yves Saint Laurent)

13.7.                     L Brands, Inc.

13.8.                     Inter Parfums, Inc.

13.9.                     LVMH Moet Hennessy - Louis Vuitton (Dior)

13.10.                  Liz Claiborne Inc.

*Companies mentioned above DO NOT hold any order as per market share and can be changed during course of work

14.   Strategic Recommendations

15.   About Us & Disclaimer

List of Figure_ United States Fragrance Market

Figure 1. United States Fragrance Market, By Value, In USD Million, 2016 - 2030F

Figure 2. United States Fragrance Market, By Volume, In Thousand Units, 2016 - 2030F

Figure 3. United States Fragrance Market Share, By Product Type, In USD Million, 2016 - 2030F

Figure 4. United States Fragrance Market Share, By Product Type, In Thousand Units, 2016 - 2030F

Figure 5. United States Fragrance Market Share, By Fragrance Type, In USD Million, 2016 - 2030F

Figure 6. United States Fragrance Market Share, By Fragrance Type, In Thousand Units, 2016 - 2030F

Figure 7. United States Fragrance Market Share, By Category, In USD Million, 2016 - 2030F

Figure 8. United States Fragrance Market Share, By Category, In Thousand Units, 2016 - 2030F

Figure 9. United States Fragrance Market Share, By Price Segment, In USD Million, 2016 - 2030F

Figure 10. United States Fragrance Market Share, By Price Segment, In Thousand Units, 2016 - 2030F

Figure 11. United States Fragrance Market Share, By Size, In USD Million, 2016 - 2030F

Figure 12. United States Fragrance Market Share, By Size, In Thousand Units, 2016 - 2030F

Figure 13. United States Fragrance Market Share, By Distribution Channel, In USD Million, 2016 - 2030F

Figure 14. United States Fragrance Market Share, By Distribution Channel, In Thousand Units, 2016 - 2030F

Figure 15. United States Fragrance Market Share, By Region, In USD Million, 2016 - 2030F

Figure 16. United States Fragrance Market Share, By Region, In Thousand Units, 2016 - 2030F

Figure 17. By Product Type Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 18. By Fragrance Type Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 19. By CategoryMap-Market Size (USD Million) & Growth Rate (%), 2022

Figure 20. By Price Segment Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 21. By Size Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 22. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 23. By Region Map-Market Size (USD Million) & Growth Rate (%), 2022

List of Table_ United States Fragrance Market

Table 1. Pricing Analysis of Products from Key Players

Table 2. Competition Matrix of Top 5 Market Leaders

Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)

Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

Frequently Asked Questions

What is the growth rate of the United States Fragrance Market?

arrowup
Heart

Global Tyre Market Opportunities and Forecast, 2016-2030F

Global Tyre Market size was valued at USD 261.29 billion in 2022, which is expected to reach USD 425.81 billion in 2030 with a CAGR of 6.15% for the forecast period between 2023 and 2030. ....Read More

Published on

December 2023

6,950

Heart

Japan Artificial Intelligence Market Assessment, Opportunities, and Forecast, FY2017-FY2031F

Japan's Artificial Intelligence market has been witnessing notable progress. The Japan Artificial Intelligence market is estimated to achieve a value of USD 15.84 billion by the fiscal year 2031, showing substantial growth from USD 5.95 billion in FY....Read More

Published on

December 2023

3,300

Heart

Vietnam Commercial Vehicle Market Assessment, Opportunities and Forecast, 2016-2030F

Vietnam Commercial Vehicle Market size was valued at USD 3.07 billion in 2022 which is expected to reach USD 5.84 billion in 2030 with a CAGR of 8.37% for the forecast period between 2023 and 2030. ....Read More

Published on

December 2023

3,300

Heart

Japan Internet of Things Market Assessment, Opportunities and Forecast, FY2017-FY2031

Japan Internet of Things Market size is valued at USD 11.71 billion in FY2023, expected to reach USD 50.08 billion in FY2031 with a CAGR of 19.92% for the forecast period between FY2024 and FY2031.....Read More

Published on

December 2023

3,300

Purchase Options

USD ($)

arrowdown

i

2,000

i

3,300

i

4,500

i

7,000

Tired of Searching?

Looking for Customization?

Some other doubt?

Need insights from a cohort?

REACH US

    icon_Five
    17, Okhla Industrial Estate Phase 3 Rd, Okhla Phase III, Okhla Industrial Estate, New Delhi, Delhi 110020
    call_Two
    +91 11 42343567
    icon_Six
    info@marketsandata.com
icon_Seven
5741 Cleveland street, Suite 120, VA beach, VA, USA 23462
call_Three
+1 (757) 343-3258
icon_Eight
190 Middle Road, # 14-10 Fortune Centre, Singapore -188979