United Arab Emirates Cosmetics Market Assessment, By Category [Skin Care, Hair Care, Make-Up, Fragrances, Bath & Body, Nail Care, Others], By Gender [Male, Female, Unisex], By End Use [Commercial Establishments-Hotels, Spas, Beauty Salons, Colour Cosmetics and Beauty Service Provider, Others; Individual Users], By Distribution Channel [Online; Offline-Retail Stores-Brand Stores, Kiosks, Multi-Brand Outlets, Pharmacies/Drug Stores, Speciality Salons, Others; Wholesale Channels; Dealers/Distributors; Others], By Region, Opportunities, and Forecast, 2016-2030F

The UAE cosmetics market is experiencing robust growth and is projected to reach USD 2.01 billion by 2030 from USD 1.31 billion in 2022.

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The United Arab Emirates (UAE), is one of the richest nations in the world, holding a large consumer base that is willing to spend on premium and luxury products including cosmetics. The UAE cosmetics market is experiencing robust growth and is projected to reach USD 2.01 billion by 2030 from USD 1.31 billion in 2022. The country's diverse and cosmopolitan population, as well as its strong tourism industry, have helped to create a thriving market for cosmetics.

Also, the high level of disposable income in the UAE is one of the major factors driving market growth for cosmetics. In addition, a variety of foreign beauty products are in high demand due to the sizeable expat population in the nation. The market is expected to register a strong CAGR of 6.31% for the forecast period between 2023 and 2030 due to the growing number of customers, particularly women, who are becoming more mindful of their appearance and choosing chemical-free cosmetics. Cosmetic brands are focusing on the production of their products using natural formulations.

For example, Hourglass is the luxury cosmetics brand which became 100% natural and cruelty-free that uses vegan-friendly formulas and comes in impressive packaging. The brand has marked a significance presence in the list of organic cosmetics products in the country.

Cosmopolitan Culture and Rising Tourism Creates High demand for Cosmetics Products

Grooming and personal care industry is highly dependent on the regional culture in the Middle East countries including UAE. Cities in UAE such as Dubai have a high cosmopolitan culture in comparison to other Middle East countries. Moreover, increased tourism and modern population make it a unique market for cosmetic products that focusses on striking the right balance between the grooming and heritage culture. Higher purchase of Dubai based make up products and fragrances through duty free channels by tourists from various countries makes the cosmetics market highly prominent in the country. In 2022, perfumes recorded 18% of the total duty-free sales ($1.73 billion) in Dubai.

High-Quality Retail Infrastructure Fuel the Market Expansion

The rise of the cosmetics market in the UAE has been significantly aided by high-quality retail infrastructure.  Department shops, premium boutiques, and contemporary, well-equipped shopping complexes provide a flawless shopping experience to the customers. The market is expanding because of the accessibility of several worldwide brands and the rising number of beauty outlets. Due to the ease and accessibility of high-end beauty goods on the local market, customers in the UAE are prepared to pay a premium for them. The expansion of the cosmetics market has also been significantly aided by the availability of highly qualified beauty consultants and specialists in retail establishments. Consumers get personalized guidance and suggestions, which aid in their decision-making while selecting cosmetics.

Government Regulations

The UAE government has stringent regulations and policies for the cosmetic market and holds zero tolerance for fake counterfeit beauty and personal care products. To control the practice, the government takes appropriate actions against the importers of forged products. Additionally, custom duty officials have a significant role in monitoring the export and import of goods. For example, During the span of two years 2020-2022, more than 134,000 fake items worth USD 272,000 including cosmetics were seized by the Dubai Customs Authority. The government authorities also conducted awareness campaigns for the public telling them about the disadvantages of using such products.

Nail Care Products Sales likely to Grow Rapidly

Since the face and hands are the only visible areas according to the code of Ethics under the Islamic Law, more women are turning up towards well-manicured hands. Innovations in nail care technologies such as gel overlays, extensions, ombre colour filling and so are a few factors behind the emergence of nail care cosmetics as a significant market. Increasing women workforce in UAE aviation sector are one of the important end users for nail care products. 42% of the aviation workforce in UAE are women. Manufacturers are also focusing on supplements and nail food that help enhance the overall health of nails.

Online Segment Grows at a Faster Pace

Better internet connectivity, increased smartphone subscriptions coupled with easy and convenient shopping experience has led to an increase in the sales of personal care products through online channel. The extreme hot and humid climate conditions in the Middle east also adds to the factor that more consumers are willing to opt for online purchase. More than half of the UAE shoppers prefers online shopping in comparison to retail. Internet usage rate is second highest in UAE with 99% residents are likely to spend more than 8 hours on internet in a day.

Impact of COVID-19 on the United Arab Emirates Cosmetics Market

The pandemic has caused supply chain disruptions which led to shortage of raw material and rise in prices. Moreover, there has been a decrease in demand for cosmetic items as individuals spend more time at home and less time in public settings. Furthermore, due to job losses or lower income, individuals were experiencing financial difficulties, which has resulted in a decline in discretionary spending on luxuries like cosmetics. Online sales channels became more popular since physical stores have closed their operations.

United Arab Emirates Cosmetics Market: Report Scope

“United Arab Emirates Cosmetics Market Assessment, Opportunities, and Forecast, 2016-2030F”, is a comprehensive report by Markets and Data, providing in-depth analysis and assessment of the current scenario of the cosmetics market in UAE, industry dynamics and challenges. The report includes market size, segmental shares, growth trends, COVID-19 impact, opportunities, and forecasts (2023-2030). Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.


Report Attribute


Base Year of the Analysis


Historical Period


Forecast Period


Projected Growth Rate

CAGR of 6.31% between 2023-2030

Revenue forecast in 2030F

USD 2.01 billion


Revenue in USD billion and Volume in Tons

Segments Covered

Category, Gender, End User, Distribution Channel

Regions Covered

Abu Dhabi, Dubai, Sharjah, Ajman, Umm Al-Quwain, Fujairah

Key Companies Profiled

L’Oréal S.A., Coty, Inc., Estée Lauder Companies Inc, Unilever PLC, The Procter & Gamble Company, LVMH Moet Hennessy - Louis Vuitton, Shiffa Dubai Skin Care Cosmetics LLC, Revlon, Inc., Herbal Essentials Skincare, The Camel Soap Factory, Avon Products Inc., Huda Beauty FZ-LLC, Shiseido Company, Limited, Beiersdorf AG., Shirley Conlon Organics

Customization Scope

15% free report customization with purchase

Pricing and Purchase Options

Avail the customized purchase options to fulfil your precise research needs

Delivery Format

PDF and Excel through email (subject to the license purchased)


In this report, United Arab Emirates Cosmetics Market has been segmented into the following categories: 

1.    By Category

1.1.   Skin Care

1.2.   Hair Care

1.3.   Make-up



1.3.3.Eye Shadow

1.3.4.Lip Care Products

1.3.5. Others (Primer, Foundation, Base, etc.)

1.4.   Fragrances

1.5.   Bath & Body

1.6.   Nail Care

1.7.   Others

2.    By Gender

2.1.   Male

2.2.   Female

2.3.   Unisex

3.    By End User

3.1.   Commercial Establishments



3.1.3.Beauty Salons

3.1.4.Colour Cosmetics and Beauty Service Provider


3.2.   Individual Users

4.    Distribution Channel

4.1.   Online

4.2.   Offline

4.2.1.Retail Stores              Brand Stores              Kiosks              Multi-Brand Outlets              Pharmacies/Drug Stores              Speciality Salons              Others

4.2.2.Wholesale Channels



5.    By Region

5.1.   Abu Dhabi

5.2.   Dubai

5.3.   Sharjah

5.4.   Ajman

5.5.   Umm Al-Quwain

5.6.   Fujairah

Key Players Landscape and Outlook

Cosmetics Market in UAE is highly flourishing and is a hub of major consumption of luxury beauty brands. Many international companies consider quality as a key component in brand positioning to preserve their market positions and provide innovative services globally, businesses are boosting their R&D and marketing expenditure as well as broadening their distribution networks. Manufacturers are constantly involved in understating the consumer behaviour and launching new products as per their needs which focuses more on cruelty free and organic cosmetics.

For example, Kylie Cosmetics (Coty Inc. with 51% acquisition of Kylie) launched its cosmetics products in Dubai in March 2023 for the Middle East market. The products launched includes high gloss, liquid eyeliners, gel eyeliners and Kylie Matte Lip Kit. The products are currently available for sale through an online website Namshi.

Market Xcel’s reports answer the following questions:

       What is the current and future market size of the product/service in question globally or specific to different countries?

       How are the markets divided into different product/service segments and the market size and growth of each segment?

       What is the market potential of different product segments and their invest case?

       How are the markets predicted to develop in the future and what factors will drive or inhibit growth?

       What is the business environment and regulatory landscape specific to the product/service?

Key Players Operating in United Arab Emirates Cosmetics Market

·         L’Oréal S.A.

·         Coty, Inc.

·         Estée Lauder Companies Inc

·         Unilever PLC

·         The Procter & Gamble Company

·         LVMH Moet Hennessy - Louis Vuitton

·         Shiffa Dubai Skin Care Cosmetics LLC

·         Revlon, Inc.

·         Herbal Essentials Skincare

·         The Camel Soap Factory

·         Avon Products Inc.

·         Huda Beauty FZ-LLC

·         Shiseido Company, Limited

·         Beiersdorf AG.

·         Shirley Conlon Organics

If you can't find what you're searching for or have any custom requirements for United Arab Emirates Cosmetics Market, you may approach our team at info@marketsandata.com

Table of Content

1.       Research Methodology    

2.       Project Scope & Definitions

3.       Impact of COVID-19 on the United Arab Emirates Cosmetics Market

4.       Executive Summary

5.       Voice of Consumer

5.1.    Demographics (Age/Cohort Analysis – Baby Boomers and GenX, Millenials, Gen Z; Gender; Income – Low, Mid and High; Geography; Nationality; etc.)

5.2.    Market Awareness and Product Information

5.3.    Brand Awareness and Loyalty

5.4.    Factors Considered in Purchase Decision

5.4.1.Brand Name

5.4.2.Pack Size


5.4.4.Customisation Options

5.4.5.Packaging Type

5.4.6.Inclination Towards Organic Products

5.4.7.Promotional Offers & Discounts

5.5.    Purpose of Purchase (Personal Use, Gifting)

5.6.    Frequency of Purchase

5.7.    Medium of Purchase

5.8.    Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6.       United Arab Emirates Cosmetics Market Outlook, 2016-2030F

6.1.    Market Size & Forecast

6.1.1.By Value

6.1.2.By Volume

6.2.    By Category

6.2.1.Skin Care

6.2.2.Hair Care

6.2.3.Make-up              Eyeliner              Mascara              Eye Shadow              Lip Care Products              Others (Primer, Foundation, Base, etc.)


6.2.5.Bath & Body

6.2.6.Nail Care


6.3.    By Gender




6.4.    By End-user

6.4.1.Commercial Establishments              Hotels              Spas              Beauty Salons              Colour Cosmetics and Beauty Service Provider              Others

6.4.2.Individual Users

6.5.    By Distribution Channel


6.5.2.Offline              Retail Stores                    Brand Stores                    Kiosks                    Multi-Brand Outlets                    Pharmacies/Drug Stores                    Speciality Salons                    Others              Wholesale Channels              Dealers/Distributors              Others

6.6.    By Region              Abu Dhabi              Dubai              Sharjah              Ajman              Umm Al-Quwain              Fujairah

6.7.    By Company Market Share (%), 2022

7.       Market Mapping, 2022

7.1.    By Product

7.2.    By Gender

7.3.    By End Users

7.4.    By Distribution Channel

7.5.    By Region

8.       Macro Environment and Industry Structure

8.1.    Supply Demand Analysis

8.2.    Import Export Analysis

8.3.    Value Chain Analysis

8.4.    PESTEL Analysis

8.4.1.Political Factors

8.4.2.Economic System

8.4.3.Social Implications

8.4.4.Technological Advancements

8.4.5.Environmental Impacts

8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)

8.5.    Porter’s Five Forces Analysis

8.5.1.Supplier Power

8.5.2.Buyer Power

8.5.3.Substitution Threat

8.5.4.Threat from New Entrant

8.5.5.Competitive Rivalry

9.       Market Dynamics

9.1.    Growth Drivers

9.2.    Growth Inhibitors (Challenges and Restraints)

10.   Key Players Landscape

10.1.                     Competition Matrix of Top Five Market Leaders

10.2.                     Market Revenue Analysis of Top Five Market Leaders (in %, 2022)

10.3.                     Mergers and Acquisitions/Joint Ventures (If Applicable)

10.4.                     SWOT Analysis (For Five Market Players)

10.5.                     Patent Analysis (If Applicable)

11.   Pricing Analysis

12.   Case Studies

13.   Key Players Outlook

13.1.                     L’Oréal S.A.

13.1.1.    Company Details

13.1.2.    Key Management Personnel

13.1.3.    Products & Services

13.1.4.    Supply Chain Analysis

13.1.5.    Key Market Focus & Geographical Presence

13.1.6.    Financials (As Reported)

13.1.7.    Company Size and Market Share in United Arab Emirates Cosmetics Market

13.1.8.    Recent Developments

13.2.                     Coty, Inc.

13.3.                     Estée Lauder Companies Inc

13.4.                     Unilever PLC

13.5.                     The Procter & Gamble Company

13.6.                     LVMH Moet Hennessy - Louis Vuitton

13.7.                     Shiffa Dubai Skin Care Cosmetics LLC

13.8.                     Revlon, Inc.

13.9.                     Herbal Essentials Skincare

13.10.                  The Camel Soap Factory

13.11.                  Avon Products Inc.

13.12.                  Huda Beauty FZ-LLC

13.13.                  Shiseido Company, Limited

13.14.                  Beiersdorf AG.

13.15.                  Shirley Conlon Organics

*Companies mentioned above DO NOT hold any order as per market share and can be changed during course of work

14.   Strategic Recommendations

15.   About Us & Disclaimer

List of Figure_United Arab Emirates Cosmetics Packaging Market

Figure 1. United Arab Emirates Cosmetics Packaging Market, By Value, In USD Million, 2016-2030F

Figure 2. United Arab Emirates Cosmetics Packaging Market, By Volume, In Unit Thousand, 2016-2030F

Figure 3. United Arab Emirates Cosmetics Packaging Market Share, By Material, In USD Million, 2016-2030F

Figure 4. United Arab Emirates Cosmetics Packaging Market Share, By Container Type, In USD Million, 2016-2030F

Figure 5. United Arab Emirates Cosmetics Packaging Market Share, By Application, In USD Million, 2016-2030F

Figure 6. United Arab Emirates Cosmetics Packaging Market Share, By Region, In USD Million, 2016-2030F

Figure 7. By Material Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 8. By Container Type Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 9. By Application Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 10. By Region Map-Market Size (USD Million) & Growth Rate (%), 2022

List of Table_United Arab Emirates Cosmetics Packaging Market

Table 1. Pricing Analysis of Products from Key Players

Table 2. Competition Matrix of Top 5 Market Leaders

Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)

Table 4. About Us - Region and Countries Where We Have Executed Client Projects

What is the market size and growth rate of United Arab Emirates Cosmetics Market?


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