Saudi Arabia Hair Care Market Assessment, By Treatment [Anti-Dandruff, Hair Loss, Dry & Itchy Scalp, Dull & Frizzy Hair, White-Grey Hair, Others], By Type [Shampoo & Conditioning, Perming & Straightening, Styling Products, Hair Colouring, Others], By Gender [Male, Female, Unisex], By End-user [Personal, Professional], By Distribution Channel [Online, Supermarkets & Hypermarkets, Retail Outlets, Specialty Stores, Departmental Stores, Dealers & Distributors, Pharmacy & Drug Stores, Others], By Region, Opportunities, and Forecast, 2016-2030F

The Hair Care Market in Saudi Arabia is expected to experience a Compound Annual Growth Rate (CAGR) of 5.31% from 2023 to 2030 to reach USD 1652.13 million by 2030.

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The Hair Care Market in Saudi Arabia is expected to experience a Compound Annual Growth Rate (CAGR) of 5.31% from 2023 to 2030 to reach USD 1652.13 million by 2030. The market is growing, driven by the increasing population, rising disposable incomes, and changing consumer preferences towards premium and natural hair care products. Other than major international players, a growing number of local brands and products also cater to Saudi consumers' unique needs and preferences. Regarding product categories, shampoo and conditioner are the most popular products, followed by hair styling products, hair colour, and hair oil. E-commerce is an essential channel for hair care products in the region, with consumers increasingly turning to online platforms for convenience and competitive pricing.

The usage of hair care products in the region has seen a rise due to a significant portion of the population experiencing hair loss and common hair issues, like dandruff and hairfall. The increasing pollution levels in the country may also contribute to the demand for hair care products. The growth in the number of salons in the country has further fuelled the demand for hair care products. Overall, the hair care market in Saudi Arabia is expected to continue growing in the coming years, driven by factors such as population growth, harsh climate conditions and changing consumer preferences towards premium and natural products.

Growing Young Population Leading to Increased Sales of Hair Care Products

According to General Authority for Statistics, Saudi Arabia, two thirds of Saudi citizens are children and young people. Youth in the age group 15-34 years contribute to the maximum percentage of Saudi population, out of which 51% are males and 49% are females. This younger generation is more open to experimenting with new hair care products and styles, which leads to continuous innovation in the hair care industry, such as products that are designed to protect hair from heat damage caused by styling tools, and products that are formulated to nourish and strengthen hair that has been exposed to environmental pollutants. In April 2022, OGX introduced the Apple Cider Vinegar Collection, enriched with a refreshing fusion of apple cider vinegar, aimed at promoting a well-balanced and healthy scalp. With the introduction of the new OGX Clarify & Shine + Apple Cider Vinegar Collection, people throughout the Kingdom of Saudi Arabia can experience salon-quality haircare in the convenience of their own homes. The product is quite a popular one among the youth there.

Severe Climatic Conditions Leading to Poor Quality Hair

Saudi Arabia experiences cold, dry winters and hot, dry continental summers, which has an adverse impact on the hair of the people living there. Furthermore, the lack of a proper hair care regimen and environmental factors harms the strands and aggravates the issue. Given the intensity of the Kingdom's rays throughout the year, excessive sun exposure causes hair to become dry, dull, lifeless, and brittle. This is driving the demand for premium hair care products in Saudi Arabia, which can help to address specific hair concerns such as damage, dryness, or hair loss. Premium hair care products often contain higher concentrations of active ingredients, which can deliver better results than standard products.

Not only shampoos and conditioners, but people are also ready to invest a good amount in premium quality serums and hair sunscreens, to combat the extreme climate conditions prevalent in the Kingdom. For instance, Hepta Panthenol Hair Cream is quite popular among people there as it moisturizes and softens the hair by treating dryness and frizziness and helps prevent split ends as well.

Rapid Growth in Men's Grooming

In recent years, the Saudi Arabian market has witnessed a surge in demand for men's grooming products mainly due to factors such as increasing employment opportunities and higher disposable incomes among men. With grooming becoming more closely associated with affluence and professional success, men are more willing to invest time and money in their grooming routines. Moreover, the diminishing social taboos that once discouraged men from taking pride in their appearance have further contributed to this trend.

Notably, there is a growing preference for products with natural ingredients, driven by the increasing health consciousness among users. As the men's grooming category continues to expand, it is expected to have a notable impact on the hair care market in Saudi Arabia. In September 2021, Manscaped, the global men's grooming company, revealed its expansion to the United Arab Emirates and Saudi Arabia. The Manscaped collection encompasses a diverse range of precision-engineered tools, distinctive formulations, and grooming accessories, including hair care products for men.

Impact of COVID-19

The COVID-19 pandemic has had a significant impact on the hair care market in Saudi Arabia, as it has on many industries around the world. The pandemic and the measures taken to control its spread, such as lockdowns and social distancing, have disrupted supply chains, consumer behaviour, and overall demand for hair care products. One of the key impacts of COVID-19 on the hair care market in Saudi Arabia has been a shift in consumer behaviour. With the closure of salons and beauty centres during the lockdowns, consumers have been forced to rely on at-home hair care solutions. This has led to an increase in demand for DIY hair care products, such as hair colouring kits, hair removal products, and hair styling tools. At the same time, there has been a decline in demand for professional hair care products that are typically used in salons, such as hair treatments and styling products.

Saudi Arabia Hair Care Market: Report Scope

Saudi Arabia Hair Care Market Assessment, Opportunities, and Forecast, 2016-2030F”, is a comprehensive report by Markets and Data, providing in-depth analysis and assessment of the current scenario of the hair care market in Saudi Arabia, industry dynamics and opportunities, and forecasts (2023-2030). Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.

Report Attribute

Details

Base Year of the Analysis

2022

Historical Period

2016-2021

Forecast Period

2023-2030

Projected Growth Rate

CAGR of 5.31% from 2023-2030

Revenue Forecast in 2030

USD 1652.13 million

Units

Revenue in USD million

Segments Covered

Treatment, Type, Gender, End-user, Distribution Channel

Regions Covered

Makkah, Riyadh, Eastern Province, and Rest of Saudi Arabia

Key Companies Profiled

Unilever Gulf FZE, The Procter & Gamble Company, L’Oréal Saudi Arabia, Johnson & Johnson Services, Inc., Henkel Arabia for Home & Personal Care, Beiersdorf Middle East FZCO, Kao Corporation, Amway Corporation, Coty Arabia Trading Company LLC, Dabur International Limited

Customization Scope

15% free report customization with purchase

Pricing and Purchase Options

Avail the customized purchase options to fulfil your precise research needs

Delivery Format

PDF and Excel through email (subject to the license purchased). We can also provide the editable version of the report in PPT/PDF format on special request

In this report, Saudi Arabia Hair Care Market has been segmented into the following categories:

1.       By Treatment

1.1.    Anti-Dandruff

1.2.    Hair Loss

1.3.    Dry & Itchy Scalp

1.4.    Dull & Frizzy Hair

1.5.    White-Grey Hair

1.6.    Others

2.       By Type

2.1.    Shampoo & Conditioning

2.2.    Perming & Straightening

2.3.    Styling Products             

2.3.1.Gels/Wax

2.3.2.Mousse

2.3.3.Hair Spray

2.3.4.Others

2.4.    Hair Colouring

2.4.1.Permanent

2.4.2.Semi-permanent

2.4.3.Demi-permanent

2.4.4.Temporary

2.4.5.Others

2.5.    Others

3.       By Gender

3.1.    Male

3.2.    Female

3.3.    Unisex

4.       By End-user

4.1.    Personal

4.2.    Professional

5.       By Distribution Channel

5.1.    Online

5.2.    Supermarkets & Hypermarkets

5.3.    Retail Outlets

5.4.    Specialty Stores

5.5.    Departmental Stores

5.6.    Dealers & Distributors

5.7.    Pharmacy & Drug Stores

5.8.    Others

6.       By Region

6.1.    Northern

6.2.    Southern

6.3.    Eastern

6.4.    Western

6.5.    Central

Key Players Landscape and Outlook

The hair care market in Saudi Arabia is highly competitive, with many major international players operating in the market. In addition to the major players, there are also many smaller players in the market, including local brands that cater to the specific needs and preferences of Saudi Arabian consumers. The outlook for the hair care market in Saudi Arabia is positive, with growth expected to continue in the coming years. Factors such as the growing young population, extreme climatic conditions, and rising awareness of hair care ingredients and their benefits are expected to drive demand for hair care products.

Key Players Operating in the Saudi Arabia Hair Care Market

·         Unilever Gulf FZE

·         The Procter & Gamble Company

·         L’Oréal Saudi Arabia

·         Johnson & Johnson Services, Inc.

·         Henkel Arabia For Home & Personal Care

·         Beiersdorf Middle East FZCO

·         Kao Corporation

·         Amway Corporation

·         Coty Arabia Trading Company LLC

·         Dabur International Limited

Markets and Data’s reports answer the following questions:

·         What is the current and future market size of the product/service in question globally or specific to different countries?

·         How are the markets divided into different product/service segments and the market size and growth of each segment? 

·         What is the market potential of different product segments and their investment case?

·         How are the markets predicted to develop in the future and what factors will drive or inhibit growth?

·         What is the business environment and regulatory landscape specific to the product/service?

If you need help finding what you're searching for or have any custom requirements for Saudi Arabia Hair Care Market, you may approach our team at info@marketsandata.com.

Table of Contents

1.       Research Methodology

2.       Project Scope & Definitions

3.       Impact of COVID-19 on Saudi Arabia Hair Care Market

4.       Executive Summary

5.       Voice of Customer

5.1.    Demographics (Age/Cohort Analysis – Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income – Low, Mid and High; Geography; Nationality; etc.)

5.2.    Market Awareness and Product Information

5.3.    Brand Awareness and Loyalty

5.4.    Factors Considered in Purchase Decision

5.4.1.Brand Name

5.4.2.Pack Size

5.4.3.Price

5.4.4.Customisation Options

5.4.5.Packaging Type

5.4.6.Inclination Towards Organic Products

5.4.7.Promotional Offers & Discounts

5.5.    Purpose of Purchase (Personal Use, Gifting)

5.6.    Frequency of Purchase

5.7.    Medium of Purchase

5.8.    Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6.       Saudi Arabia Hair Care Market Outlook, 2016-2030F

6.1.    Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2.     By Treatment

6.2.1.Anti-Dandruff

6.2.2.Hair Loss

6.2.3.Dry & Itchy Scalp

6.2.4.Dull & Frizzy Hair

6.2.5.White-Grey Hair

6.2.6.Others

6.3.    By Type

4.3.1.Shampoo & Conditioning

4.3.2.Perming & Straightening

4.3.3.Styling Products   

4.3.3.1.              Gels/Wax

4.3.3.2.              Mousse

4.3.3.3.              Hair Spray

4.3.3.4.              Others

4.3.4.Hair Colouring

4.3.4.1.              Permanent

4.3.4.2.              Semi-permanent

4.3.4.3.              Demi-permanent

4.3.4.4.              Temporary

4.3.4.5.              Others

4.3.5.Others

4.4.    By Gender

4.4.1.Male

4.4.2.Female

4.4.3.Unisex

4.5.    By End-user

4.5.1.Personal

4.5.2.Professional

4.6.    By Distribution Channel

4.6.1.Online

4.6.2.Supermarkets & Hypermarkets

4.6.3.Retail Outlets

4.6.4.Specialty Stores

4.6.5.Departmental Stores

4.6.6.Dealers & Distributors

4.6.7.Pharmacy & Drug Stores

4.6.8.Others

6.7.    By Region

6.9.1.Northern

6.9.2.Southern

6.9.3.Eastern

6.9.4.Western

6.9.5.Central

6.8.    By Company Market Share (%), 2022

7.       Market Mapping, 2022

7.1.    By Treatment

7.2.    By Type

7.3.    By Gender

7.4.    By End-user

7.5.    By Distribution Channel

7.6.    By Region

8.       Macro Environment and Industry Structure

8.1.    Supply Demand Analysis

8.2.    Import Export Analysis

8.3.    Value Chain Analysis

8.4.    PESTEL Analysis

8.4.1.Political Factors

8.4.2.Economic System

8.4.3.Social Implications

8.4.4.Technological Advancements

8.4.5.Environmental Impacts

8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)

8.5.    Porter’s Five Forces Analysis

8.5.1.Supplier Power

8.5.2.Buyer Power

8.5.3.Substitution Threat

8.5.4.Threat from New Entrant

8.5.5.Competitive Rivalry

9.       Market Dynamics

9.1.    Growth Drivers

9.2.    Growth Inhibitors (Challenges and Restraints)

10.   Key Players Landscape

10.1.                     Competition Matrix of Top Five Market Leaders

10.2.                     Market Revenue Analysis of Top Five Market Leaders (in %, 2022)

10.3.                     Mergers and Acquisitions/Joint Ventures (If Applicable)

10.4.                     SWOT Analysis (For Five Market Players)

10.5.                     Patent Analysis (If Applicable)

11.   Pricing Analysis

12.   Case Studies

13.   Key Players Outlook

13.1.                     Unilever Gulf FZE

13.1.1.    Company Details

13.1.2.    Key Management Personnel

13.1.3.    Products & Services

13.1.4.    Financials (As reported)

13.1.5.    Key Market Focus & Geographical Presence

13.1.6.    Recent Developments

13.2.                     The Procter & Gamble Company

13.3.                     L’Oréal Saudi Arabia

13.4.                     Johnson & Johnson Services, Inc.

13.5.                     Henkel Arabia For Home & Personal Care

13.6.                     Beiersdorf Middle East FZCO

13.7.                     Kao Corporation

13.8.                     Amway Corporation

13.9.                     Coty Arabia Trading Company LLC

13.10.                  Dabur International Limited

*Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14.   Strategic Recommendations

15.   About Us & Disclaimer

List of Figures: Saudi Arabia Hair Care Market

Figure 1.       Saudi Arabia Hair Care Market, By Value, In USD Million, 2016-2030F

Figure 2.       Saudi Arabia Hair Care Market, By Volume, In Unit Thousand, 2016-2030F

Figure 3.       Saudi Arabia Hair Care Market Share, By Treatment, In USD Million, 2016-2030F

Figure 4.       Saudi Arabia Hair Care Market Share, By Type, In USD Million, 2016-2030F

Figure 5.       Saudi Arabia Hair Care Market Share, By Gender, In USD Million, 2016-2030F

Figure 6.       Saudi Arabia Hair Care Market Share, By End-user, In USD Million, 2016-2030F

Figure 7.       Saudi Arabia Hair Care Market Share, By Distribution Channel, In USD Million, 2016-2030F

Figure 8.       Saudi Arabia Hair Care Market Share, By Region, In USD Million, 2016-2030F

Figure 9.       By Treatment Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 10.    By Type Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 11.    By Gender Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 12.    By End-user Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 13.    By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 14.    By Region Map-Market Size (USD Million) & Growth Rate (%), 2022

List of Tables: Saudi Arabia Hair Care Market

Table 1. Pricing Analysis of Products from Key Players

Table 2. Competition Matrix of Top 5 Market Leaders

Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)

Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

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