Saudi Arabia Cosmetics Market Assessment, By Category [Skin Care, Hair Care, Nail Care, Makeup, Fragrances, Bath & Body, Others], By Gender [Male, Female, Unisex], By End-user [Commercial Establishments (Hotels, Spas, Beauty Salons, Colour Cosmetics and Beauty Service Provider, Others), Individual Users], By Distribution Channel [Online, Offline (Retail Stores, Wholesale Channels, Dealers/Distributors, Others], By Region, Opportunities, and Forecast, 2016-2030F

Saudi Arabia cosmetics market is experiencing robust growth and is projected to reach USD 3.62 billion by 2030 from USD 1.99 billion in 2022 growing at a CAGR of 7.76% during the forecast period 2023 to 2030.

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Saudi Arabia cosmetics market is experiencing robust growth and is projected to reach USD 3.62 billion by 2030 from USD 1.99 billion in 2022 growing at a CAGR of 7.76% during the forecast period 2023 to 2030. The growing number of beauty-focused customers, particularly women coupled with country's rich and diverse population have led to the growth of this flourishing market for cosmetics in Saudi Arabia.

Several other factors are responsible for growth of cosmetics industry like growing tourism industry, rising skincare concerns, digitalization, and high level of disposable income in the Kingdom of Saudi Arabia. Owing to the significant expat population in the country, a range of international beauty products are in high demand. Also, organic and chemical-free cosmetics have seen a rise in the past few years thus, cosmetic brands are focusing on the production of their products using natural formulations. Harsh climatic conditions also drive the market for specific products for personal care.

The Halal Products Development Company (HPDC), established by Saudi Arabia's Public Investment Fund (PIF), will invest in localizing Halal cosmetics production and strengthening the Kingdom's position as a major global center for Halal products. The establishment of the HPDC is consistent with Saudi’s plan to diversify the economy of the Kingdom in line the goals outlined in Vision 2030.

Influence of Influencers and Social Media

More than 75% of Saudi’s population is active on social media and more than 95% of population has access to the internet and thus for brands social media becomes a vital part to penetrate the market and reach out the potential buyers. In recent time, it is witnessed that content creators on social media have huge appetite for cosmetics like skin care products, colour cosmetics, hair care, etc, so they look good and presentable on online platforms. Social media has become a common way to connect with clients and a source of generating demand. Influencers utilize beauty goods, thus they also serve as a channel for companies to reach young women who want to use the same beauty products that their favorite influencers did to get the look they adored online. Driven by social media factors many domestic and international brands are approaching influencers to create brand awareness.

Impact of Cultural and Religious Beliefs

Although Saudi Arabia is a conservative country that places a high value on modesty, however, attitudes toward cosmetics and beauty have gradually changed. Saudi Arabian women frequently choose makeup looks that draw attention to their best features without being overtly flamboyant. More people are opting for subtle, natural makeup looks that emphasize their eyes, skin, and inherent attractiveness. In Saudi Arabian culture, skincare is given a lot of significance since beautiful, healthy skin is highly regarded. Gentle, moisturizing, and chemical-free skincare products are more popular than other types.

Customers are looking for goods that support their cultural and religious convictions, such as halal-certified skincare and cosmetics. To ensure that the ingredients and production practices adhere to Islamic norms, Saudi consumers actively seek out cosmetics goods that are halal certified. It is important for brands operating in Saudi Arabia to respect and align their products with cultural nuances to build trust and loyalty.

Government Regulations

Cosmetics Market in Saudi Arabia is regulated by clear and strict guidelines from the government. Saudi Arabia government policies try to ensure safety and quality of product. The SFDA is the principal regulatory agency in charge of overseeing the application of the Cosmetics Law. Cosmetics Law empowers the SFDA to have regulatory authority over the sector. The SFDA a set up a process called SFDA cosmetics conformity assessment programme, that aims to defend businesses against fraud and ensure that goods are free of flaws that could endanger the health and safety of customers. All companies wishing to import cosmetics into Saudi Arabia must complete the process. Use of formaldehyde, HICC and methylene glycol is prohibited in all cosmetic products.

Expanding Retail Infrastructure

Saudi Arabia is becoming well-recognized as one of the best places to go luxury shopping. The economy of Saudi Arabia has become more diversified, consumers' lifestyles have improved and there is a high level of per capita income. Global luxury companies including Chanel, Prada, Tiffany, and Louis Vuitton have expanded their presence in the Kingdom by opening mono-brand stores, while Louis Vuitton and Gucci have opened flagship stores there. Luxury appears to be in greater demand, driven reportedly by rich demographics including Gen Z, female shoppers, and wealthy travelers.

Large shopping malls, specialty beauty shops and online retail platforms have all been established in Saudi Arabia, which has seen a tremendous expansion of its retail infrastructure. These retail outlets improve the overall shopping experience for customers by giving them simple access to a wide range of cosmetics goods. Saudi Vision 2030 to expand overall infrastructure is attracting international players to enter its retail market. For instance, Apparel group and Mumbai-based Nykaa have partnered to offer cosmetic products in Saudi Arabia. Nykaa will benefit from Apparel Group's retail network and established customer relationships.

Skin Care a Dominant Segment

Natural and organic skincare products are becoming widely popular in Saudi Arabia. The components used in skincare products are becoming more of a concern for consumers, and they favor formulations that are free of harsh chemicals, parabens, and sulphates. Natural products like argan oil, rose water, camel milk, and date extract are used due to their perceived advantages and compatibility with customs. Moisturizers and moisturizing creams are very popular due to the arid atmosphere and the possibility of dry skin. Products that offer intense hydration, repair the skin's moisture barrier, and stop dryness are in high demand.

Moisturizers contain ingredients like hyaluronic acid and natural oils to provide hydration and nourishment. Maintaining youthful-looking skin, minimizing the appearance of wrinkles, and fostering skin firmness and elasticity are all receiving more attention. Consumers are drawn to anti-aging creams, serums, and treatments that address certain issues like fine lines and drooping skin.

Impact of COVID-19

The pandemic caused worldwide supply chains to be disrupted, which had an impact on the availability and distribution of cosmetics products. The supply of raw materials and completed goods was hampered by limitations on international trade, transportation issues, and temporary closures of manufacturing facilities. This had an impact on the entire market since it caused product shortages and delays in restocking. Lower and middle-income groups restricted their spending on non-essential goods like cosmetics due to job losses and reduced income. Retail establishments, including malls, specialized shops and cosmetic counters, were either closed or operated under limitations to stop the virus' spread. This made consumers more dependent on online shopping sites when buying cosmetics. Sales were significantly impacted by the closing of physical retail locations, especially for brands that depended largely on in-store transactions.

Saudi Arabia Cosmetics Market: Report Scope

Saudi Arabia Cosmetics Market Assessment, Opportunities, and Forecast, 2016-2030F”, is a comprehensive report by Markets & Data, providing in-depth analysis and assessment of the current scenario of the cosmetics market in Saudi Arabia, industry dynamics and challenges. The report includes market size, segmental shares, growth trends, COVID-19 impact, opportunities, and forecasts (FY2024-FY2031). Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.


Report Attribute


Base Year of the Analysis


Historical Period


Forecast Period


Projected Growth Rate

CAGR of 7.76% between 2023-2030

Revenue Forecast in 2030

USD 3.62 billion


Revenue in USD billion

Segments Covered

Category, Gender, End-user, Distribution Channel, Region

Regions Covered

Makkah, Riyadh, Eastern Province, and Rest of Saudi Arabia 

Key Companies Profiled

L’Oréal Saudi Arabia, Johnson & Johnson Services, Inc., Estée Lauder Companies Inc, Unilever Gulf FZE, The Procter & Gamble Company, Madi International LLC International Cosmetics, Hussein Bakry Gazzaz & Co. Ltd, Shiffa Dubai Skin Care Cosmetics LLC, Revlon, Inc., Arabian Oud Elite Pte. Ltd., Shiseido Company, Limited, Beiersdorf Middle East FZCO 


Customization Scope

15% free report customization with purchase

Pricing and Purchase Options

Avail the customized purchase options to fulfil your precise research needs

Delivery Format

PDF and Excel through email (subject to the license purchased)


In this report, Saudi Arabia Cosmetics Market has been segmented into the following categories: 

1.    By Product Category

1.1.   Skin Care

1.2.   Hair Care

1.3.   Nail Care

1.4.   Makeup

1.5.   Fragrances

1.6.   Bath & Body

1.7.   Others

2.    By Gender

2.1.   Male

2.2.   Female

2.3.   Unisex

3.    By End-user

3.1.   Commercial Establishments



3.1.3.Beauty Salons

3.1.4.Colour Cosmetics and Beauty Service Provider


3.2.   Individual Users

4.    Distribution Channel

4.1.   Online

4.2.   Offline

4.2.1.Retail Stores              Brand Stores              Kiosks              Multi-Brand Outlets              Pharmacies/Drug Stores              Speciality Salons              Others

4.2.2.Wholesale Channels



5.    By Region

5.1.   Makkah

5.2.   Riyadh

5.3.   Eastern Province

5.4.   Rest of Saudi Arabia

Key Players Landscape and Outlook

Cosmetics Market in Saudi Arabia is well established and has huge potential to grow in coming years. Currently it is dominated by both domestic players and international brands. New entrants in the market of international brands are keeping in mind the cultural values and beliefs of the Kingdom.For example, L'Oréal cosmetics are halal certified, which helps them to build trust and understanding between both brand and consumer. International brands are partnering with local influencers and artists to provide localized experiences. In honor of International Women's Day, the Canadian cosmetics brand MAC Cosmetics unveiled a campaign with four prominent Arab social media personalities. The cosmetics company collaborated with Saudi influencer Nirvana Abdul, Saudi gamer Meshael MR, Saudi model Ghalia Amin, and Saudi model and blogger Abeer Sinder. 

Chalhoub Group’s WOW Beauty brand which specializes in high-performance and quality makeup, has unveiled a complete relaunch and shift in focus to better serve the sophisticated, young, and modern Arab market between the ages of 20 and 30. The brand, which conducts 82% of its business in Saudi Arabia, is super focused on Saudi consumers to make sure the region is receptive to it.

Key Players Operating in Saudi Arabia Cosmetics Market 

·         L’Oréal Saudi Arabia 

·         Johnson & Johnson Services, Inc. 

·         Estée Lauder Companies Inc

·         Unilever Gulf FZE 

·         The Procter & Gamble Company

·         Madi International LLC International Cosmetics

·         Hussein Bakry Gazzaz & Co. Ltd

·         Shiffa Dubai Skin Care Cosmetics LLC

·         Revlon, Inc.

·         Arabian Oud Elite Pte. Ltd.

·         Shiseido Company, Limited

·         Beiersdorf Middle East FZCO 

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Table of Contents

1.       Research Methodology

2.       Project Scope & Definitions

3.       Impact of Covid-19 on Saudi Arabia Cosmetics Market

4.       Executive Summary

5.       Voice of Customer

5.1.    Demographics (Age/Cohort Analysis – Baby Boomers and GenX, Millenials, Gen Z; Gender; Income – Low, Mid and High; Geography; Nationality; etc.)

5.2.    Market Awareness and Product Information

5.3.    Brand Awareness and Loyalty

5.4.    Factors Considered in Purchase Decision

5.4.1.Brand Name

5.4.2.Pack Size


5.4.4.Customisation Options

5.4.5.Product Quality

5.4.6.Packaging Type

5.4.7.Inclination Towards Organic Products

5.4.8.Promotional Offers & Discounts

5.5.    Purpose of Purchase (Personal Use, Gifting)

5.6.    Frequency of Purchase

5.7.    Medium of Purchase

5.8.    Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6.       Saudi Arabia Cosmetics Market Outlook, 2016-2030F

6.1.    Market Size & Forecast

6.1.1.By Value

6.1.2.By Volume 

6.2.    By Product Category

6.2.1.Skin Care

6.2.2.Hair Care

6.2.3.Nail Care



6.2.6.Bath & Body


6.3.    By Gender




6.4.    By End-user

6.4.1.Commercial Establishments              Hotels              Spas              Beauty Salons              Colour Cosmetics and Beauty Service Provider              Others

6.4.2.Individual Users

6.5.    Distribution Channel


6.5.2.Offline              Retail Stores                    Brand Stores                    Kiosks                    Multi-Brand Outlets                    Pharmacies/Drug Stores                    Speciality Salons                    Others              Wholesale Channels              Dealers/Distributors              Others

6.6.    By Region



6.6.3.Eastern Province

6.6.4.Rest of Saudi Arabia

6.7.    By Company Market Share (%), 2022

7.       Market Mapping, 2022

7.1.    By Product Category

7.2.    By Gender

7.3.    By End-user

7.4.    By Distribution Channel

7.5.    By Region

8.       Macro Environment and Industry Structure

8.1.    Supply Demand Analysis

8.2.    Import Export Analysis

8.3.    Value Chain Analysis

8.4.    PESTEL Analysis

8.4.1.Political Factors

8.4.2.Economic System

8.4.3.Social Implications

8.4.4.Technological Advancements

8.4.5.Environmental Impacts

8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)

8.5.    Porter’s Five Forces Analysis

8.5.1.Supplier Power

8.5.2.Buyer Power

8.5.3.Substitution Threat

8.5.4.Threat from New Entrant

8.5.5.Competitive Rivalry

9.       Market Dynamics

9.1.    Growth Drivers

9.2.    Growth Inhibitors (Challenges and Restraints)

10.   Key Players Landscape

10.1.                     Competition Matrix of Top Five Market Leaders

10.2.                     Market Revenue Analysis of Top Five Market Leaders (in %, 2022)

10.3.                     Mergers and Acquisitions/Joint Ventures (If Applicable)

10.4.                     SWOT Analysis (For Five Market Players)

10.5.                     Patent Analysis (If Applicable)

11.   Pricing Analysis

12.   Case Studies

13.   Key Players Outlook

13.1.                     L’Oréal Saudi Arabia 

13.1.1.    Company Details

13.1.2.    Key Management Personnel

13.1.3.    Products & Services

13.1.4.    Financials (As reported)

13.1.5.    Key Market Focus & Geographical Presence

13.1.6.    Recent Developments

13.2.                     Johnson & Johnson Services, Inc. 

13.3.                     Estée Lauder Companies Inc

13.4.                     Unilever Gulf FZE 

13.5.                     The Procter & Gamble Company

13.6.                     Madi International LLC International Cosmetics

13.7.                     Hussein Bakry Gazzaz & Co. Ltd

13.8.                     Shiffa Dubai Skin Care Cosmetics LLC

13.9.                     Revlon, Inc.

13.10.                  Arabian Oud Elite Pte. Ltd.

13.11.                  Shiseido Company, Limited

13.12.                  Beiersdorf Middle East FZCO 

*Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14.   Strategic Recommendations

15.   About Us & Disclaimer

List of Figure - Saudi Arabia Cosmetics Market

Figure 1. Saudi Arabia Cosmetics Market, By Value, In USD Million, 2016-2030F

Figure 2. Saudi Arabia Cosmetics Market, By Volume, In Units Thousands, 2016-2030F

Figure 3. Saudi Arabia Cosmetics Market Share, By Product Category, In USD Million, 2016-2030F

Figure 4. Saudi Arabia Cosmetics Market Share, By Gender, In USD Million, 2016-2030F

Figure 5. Saudi Arabia Cosmetics Market Share, By End-user, In USD Million, 2016-2030F

Figure 6. Saudi Arabia Cosmetics Market Share, By Distribution Channel, In USD Million, 2016-2030F

Figure 7. Saudi Arabia Cosmetics Market Share, By Region, In USD Million, 2016-2030F

Figure 8. By Product Category Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 9. By Gender Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 10. By End-user Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 11. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 12. By Region Map-Market Size (USD Million) & Growth Rate (%), 2022

List of Table - Saudi Arabia Cosmetics Market

Table 1. Pricing Analysis of Products from Key Players

Table 2. Competition Matrix of Top 5 Market Leaders

Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)

Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

Frequently Asked Questions

What is the market size and growth rate of Saudi Arabia Cosmetics Market?


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