India Skin Care Market Assessment, By Category [Body Care, Facial Care, Hand Care, Depilatories, Make-up Remover, Others], By Product Type [Moisturizers, Cleansers, Sunscreens, Anti-ageing Products, Toners, Face Masks, Others], By Cohort Group [Gen Alpha, Gen Z, Millennials, Gen X, Baby Boomers], By Gender [Male, Female, Unisex], By End-user [Personal, Professional], By Distribution Channel [Online; Offline-Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Departmental Stores, Others], By Region, Opportunities, and Forecast, FY2017-FY2031F

India Skin Care Market was estimated to be worth USD 2.56 billion in FY2023. Facial care was the market's largest category both in terms of value and volume. The market is expected to reach USD 3.73 billion by FY2031 growing at a CAGR of 4.82% for the forecast period between FY2024 and FY2031.

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The immense expansion of the manufacturing and digital industries has increased demand for skin care products in India as it has emerged as one of the personal care category's fastest-growing segments with more businesses attempting to meet consumers' unique needs. India Skin Care Market was estimated to be worth USD 2.56 billion in FY2023. Facial care was the market's largest category both in terms of value and volume. The market is expected to reach USD 3.73 billion by FY2031 growing at a CAGR of 4.82% for the forecast period between FY2024 and FY2031.

As more people in India have started to believe that healthy skin not only supports physical wellbeing but also helps to maintain beauty, the market for skincare has grown significantly. Customers want to concentrate on healthy skin, whether that means adhering to a basic skincare regimen or experimenting with products made from particular ingredients. While some people prefer to use more sophisticated skincare products like sheet masks, serums, jade rollers, guasha stones, and AM-PM creams, there is still a sizeable group of people who are beginning to use more fundamental skincare techniques like CTM. The market is vast and offers products to suit every customer, new or old, regardless of needs or price range.

New players are entering the market and are expected to witness further growth by focussing on consumer needs and preferences. For instance, in November 2022, Keomi Beauty began its journey in the Indian beauty and skincare space, with a diversified product portfolio, and is quickly gaining popularity across the country. Another one is the launch of FABBEU brand on December 24, 2021 with the release of its flagship product, Blue Light Protection Cream. FABBEU is India's first Gen-Z skincare brand that disrupts the skincare market by using Al-based skin analysis to determine the customer's skin type and then suggest products that are best for them.

Growing Men’s Grooming Segment

Societal norms and perceptions of masculinity have evolved, leading to a broader acceptance and encouragement of men's grooming practices. Men are now more open to investing time and resources in their personal care routines, including skincare. Also, they are becoming more aware of the importance of skincare and its role in maintaining healthy and youthful-looking skin. Access to information through various channels, including social media, blogs, and magazines, has played a significant role in educating men about skincare routines, product benefits, and best practices. Men often have specific skincare needs, such as dealing with shaving-related issues, oily skin, or concerns related to aging. Skincare brands have recognized these unique needs and have developed products specifically formulated to address them. For instance, Beardo, a men's lifestyle company, unveiled their new hemp personal care line in later 2021. Beardo's unique hemp line, made with hemp seed oil, was developed with Indian men's skincare needs in mind. Hemp Foam Facewash, Hemp Facewash Scrub, Hemp Soap Bar, Beard Oil, Hair Oil and Lip Balm are all part of the extensive line.

Skin Care Products- Not A Luxury Anymore

With the developing concept of holistic wellness, skin care products are now no longer considered as a luxury item as they used to be earlier. They are now a routine part of essential daily needs items. Rising consumer awareness, purchasing power, and accessibility- all support this trend. The growing demand for skincare products is also influenced by product innovations and shifting public perceptions regarding the products and their usage. For instance, up until a few years ago, feminine hygiene products mainly consisted of sanitary pads, but today there are many innovative additions, including intimate hygiene kits, sprays, wipes, and more. This is more or less similar to how sunscreens have evolved beyond simple lotions. Innovations in sunscreen include tinted moisturisers, sprays, creams, and more. More revolutionary changes in the form of new products and increased demand are likely to be witnessed in years to come.

Government Regulations

In accordance with the provisions of the Drugs and Cosmetics Act 1940, India published and put into effect the "Cosmetic Rules 2020" in December 2020. It establishes regulations for the production, labelling, packaging, testing, sale, and distribution of skin care products. For the first time, the idea of "new cosmetic" was presented which means "cosmetic that contains novel ingredient that has not been used anywhere else in the world or that is not recognised for use in cosmetics in any National and International literature". When creating or importing a new skin care product, the Central Licencing Authority (CLA) must first grant permission and data regarding the product's safety and efficacy must be submitted. Products sold in the Indian market cannot make any implicit or explicit false or misleading claims. Animal testing is prohibited when importing goods into India. Additionally, the production or import of skin care products containing hexachlorophene, lead, arsenic, or mercury-containing compounds is prohibited.

Cases of Acne, Pigmentation, Eczema, Psoriasis Surging Demand for Derma Products

Fungal infections, eczema, acne, pigmentation, and many other issues are the most frequently observed ailments among Indians. The large population affected by these skin issues creates a substantial market for skincare products that target these specific concerns. With growing awareness about skincare and dermatological conditions, more individuals are seeking professional help for their skin issues. This has led to a higher demand for dermatologist-recommended products and treatments, driving the growth of the derma skin care market. Brands that collaborate with dermatologists, conduct clinical studies, and offer specialized solutions for derma issues gain a competitive advantage in the market. Consumers with derma issues often seek gentle and natural skincare options that are less likely to irritate or aggravate their conditions. Brands offering natural or organic products, free from harsh chemicals, fragrances, or allergens, can attract consumers looking for gentler solutions. For instance, India's first online direct to consumer (D2C) cosmeceutical brand, Re'equil, which was established in 2018, has now 1 million+ customers. The brand has products which are evaluated by dermatologists and then formulated by scientists.

Development of Direct-to-Consumer (D2C) Brands and Growth of E-Commerce

In India, the market for online skin care products has grown significantly in recent years due to a sharp rise in e-commerce adoption. E-commerce is a lucrative opportunity for both brands and customers. While the latter, particularly those residing in tier 2-4 cities, can easily access a wide range of products offered by online retailers today, the former can enjoy margins as high as 60-70%.

The D2C idea is another factor fuelling the expansion of the skin care industry. Only small brands used D2C channels before Covid-19 to reach consumers. However, the pandemic's impact on the supply chain necessitated many well-known brands to launch direct-to-consumer (D2C) operations. The D2C route has become essential for brands now, be it the leading ones or the new entrants. This is the reason why many skin care brands are currently either acquiring successful players or developing their own D2C capabilities (such as an online store). India currently has over 80 direct-to-consumer brands in the beauty, personal care, cosmetics, and men's grooming industries. Earth Rhythm Private Limited, which was founded in the year 2019 in Gurugram, raised USD 8 million from Nykaa in a series A round in April 2022, and also had participation from already existing investor Anicut Capital.

Impact of COVID-19 on the India Skin Care Market

The COVID-19 pandemic has sped up growth in the skincare sector as consumers are starting to prioritise their overall health and wellbeing. The skincare sector has reacted very favourably, with an increasing number of brands switching their manufacturing processes to produce hand sanitizers or other cleaning agents. As consumers gain more knowledge about what specific ingredients do to the skin, they are turning to ingredient-driven products. Additionally, the patterns in consumer searches today show that they are searching for products based on ingredients rather than the problem they are having. The pandemic has heightened awareness of hygiene and self-care practices, leading to an increased demand for skincare products. Consumers are looking for products that help maintain healthy skin and support immunity.

India Skin Care Market: Report Scope 

"India Skin Care Market Overview, FY2017-FY2031F,” is a comprehensive report by Markets & Data, providing in-depth analysis and assessment of the current scenario of the skin care market in India, industry dynamics and opportunities, and forecasts (FY2024-FY2031). Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.  


Report Attribute 


Base Year for Analysis 


Historical Period 


Forecast Period 


Market Size in FY2023

USD 2.56 billion 

Projected Growth Rate 

CAGR of 4.82% from FY2024-FY2031

Revenue Forecast in FY2031

USD 3.73 billion  


Revenue in USD

Segments Covered  

Category, Product Type, Cohort Group, Gender, End-user, Distribution Channel

Regions Covered  

North, East, West & Central, South 

Key Companies Profiled  

Beiersdorf AG, Galderma India Pvt. Ltd., Procter & Gamble Hygiene & Health Care Ltd., Johnson & Johnson Private Limited, L’Oréal (India) Limited, Bio Veda Action Research Co. (Biotique), LG Corporation (The Face Shop), Honasa Consumer Limited (MamaEarth), Lotus Herbals Pvt. Ltd., Himalaya Wellness Company, PEP Technologies Pvt. Ltd. (mCaffeine), Bodycupid Private Limited (Wow Skin Science), Heavenly Secrets Private Limited (Discover Pilgrim)

Customization Scope  

15% free report customization with purchase  

Pricing and Purchase Options 

Avail the customized purchase options to fulfil your precise research needs 

Delivery Format 

PDF and Excel through email (subject to the license purchased). We can also provide the editable version of the report in PPT/PDF format on special request


In this report, India Skin Care Market has been segmented into the following categories:

1.       By Category

1.1.    Body Care

1.2.    Facial Care

1.3.    Hand Care

1.4.    Depilatories

1.5.    Make-up Remover

1.6.    Others

2.       By Product Type

2.1.    Moisturizers

2.2.    Cleansers

2.3.    Sunscreens

2.4.    Anti-ageing Products

2.5.    Toners

2.6.    Face Masks

2.7.    Others

3.       By Cohort Group

3.1.    Gen Alpha (ages less than 10)

3.2.    Gen Z (ages 11 to 26)

3.3.    Millennials (ages 27 to 42)

3.4.    Gen X (ages 43 to 58)

3.5.    Baby Boomers (ages 59 and above)

4.       By Gender

4.1.    Male

4.2.    Female

4.3.    Unisex

5.       By End User

5.1.    Personal

5.2.    Professional

6.       By Distribution Channel

6.1.    Online

6.2.    Offline


6.2.2.Pharmacy & Drug Stores

6.2.3.Specialty Stores

6.2.4.Departmental Stores


7.       By Region

7.1.    North

7.2.    East

7.3.    West and Central 

7.4.    South

Key Players Landscape and Outlook  

The skincare market in India is highly competitive, with several key players vying for market share. Galderma India Pvt. Ltd., Johnson & Johnson Private Limited, Himalaya Wellness Company, Bodycupid Private Limited, and Honasa Consumer Limited are some of the prominent businesses in the market. These key players have established their presence in the Indian skincare market through a combination of product innovation, marketing strategies, and brand loyalty. The outlook for the skincare market in India is positive, with growing consumer awareness, and a focus on personal care and wellness. The market is expected to witness further growth as consumers continue to prioritize skincare and explore new product offerings. Brands that can cater to evolving consumer demands, such as natural and organic products, customization options, and sustainable practices, are likely to thrive in the future.


Market Xcel’s reports answer the following questions:

·         What is the current and future market size of the product/service in question globally or specific to different countries?

·         How are the markets divided into different product/service segments and the market size and growth of each segment?

·         What is the market potential of different product segments and their invest case?

·         How are the markets predicted to develop in the future and what factors will drive or inhibit growth?

·         What is the business environment and regulatory landscape specific to the product/service?


Key Players Operating in India Skin Care Market  

·         Beiersdorf AG

·         Galderma India Pvt. Ltd.

·         Procter & Gamble Hygiene & Health Care Ltd.

·         Johnson & Johnson Private Limited

·         L’Oréal (India) Limited

·         Bio Veda Action Research Co. (Biotique)

·         LG Corporation (The Face Shop)

·         Honasa Consumer Limited (MamaEarth)

·         Lotus Herbals Pvt. Ltd.

·         Himalaya Wellness Company

·         PEP Technologies Pvt. Ltd. (mCaffeine)

·         Bodycupid Private Limited (Wow Skin Science)

·         Heavenly Secrets Private Limited (Discover Pilgrim)

If you can't find what you're searching for or have any custom requirements for India Skin Care Market, you may approach our team at

Table of Contents 

1.       Research Methodology

2.       Project Scope & Definitions

3.       Impact of Covid-19

4.       Executive Summary

5.       Voice of Customer

5.1.    Demographics (Age/Cohort Analysis – Baby Boomers and GenX, Millenials, Gen Z; Gender; Income – Low, Mid and High; Geography; Nationality; etc.)

5.2.    Market Awareness and Product Information

5.3.    Brand Awareness and Loyalty

5.4.    Factors Considered in Purchase Decision

5.4.1.Brand Name

5.4.2.Pack Size


5.4.4.Customisation Options

5.4.5.Packaging Type

5.4.6.Inclination Towards Organic Products

5.4.7.Promotional Offers & Discounts

5.5.    Purpose of Purchase (Personal Use, Gifting)

5.6.    Frequency of Purchase

5.7.    Medium of Purchase

5.8.    Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6.       India Skin Care Market Outlook, FY2017-FY2031F

6.1.    Market Size & Forecast

6.1.1. By Value

6.1.2. By Volume

6.2.    By Category

6.2.1.Body Care

6.2.2.Facial Care

6.2.3.Hand Care


6.2.5.Make-up Remover


6.3.     By Product Type




6.3.4.Anti-ageing Products


6.3.6.Face Masks


6.4.     By Cohort Group

6.4.1.Gen Alpha (ages less than 10)

6.4.2.Gen Z (ages 11 to 26)

6.4.3.Millennials (ages 27 to 42)

6.4.4.Gen X (ages 43 to 58)

6.4.5.Baby Boomers (ages 59 and above)

6.5.     By Gender




6.6.     By End-user



6.7.     By Distribution Channel


6.7.2.Offline              Supermarkets/Hypermarkets              Pharmacy & Drug Stores              Specialty Stores              Departmental Stores              Others

6.8.     By Region



6.8.3.West & Central


6.9.    By Company Market Share (%), FY2023

7.       Market Mapping, FY2023 

7.1.    By Category

7.2.    By Product Type

7.3.    By Cohort Group

7.4.    By Gender

7.5.    By End-user

7.6.    By Distribution Channel

7.7.    By Region

8.       Macro Environment and Industry Structure

8.1.    Supply Demand Analysis

8.2.    Import Export Analysis

8.3.    Value Chain Analysis

8.4.    PESTEL Analysis

8.4.1.Political Factors

8.4.2.Economic System

8.4.3.Social Implications

8.4.4.Technological Advancements

8.4.5.Environmental Impacts

8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)

8.5.    Porter’s Five Forces Analysis

8.5.1.Supplier Power

8.5.2.Buyer Power

8.5.3.Substitution Threat

8.5.4.Threat from New Entrant

8.5.5.Competitive Rivalry

9.       Market Dynamics

9.1.    Growth Drivers

9.2.    Growth Inhibitors (Challenges and Restraints)

10.   Key Players Landscape

10.1.                     Competition Matrix of Top Five Market Leaders

10.2.                     Market Revenue Analysis of Top Five Market Leaders (in %, FY2023)

10.3.                     Mergers and Acquisitions/Joint Ventures (If Applicable)

10.4.                     SWOT Analysis (For Five Market Players)

10.5.                     Patent Analysis (If Applicable)

11.   Pricing Analysis

12.   Case Studies

13.   Key Players Outlook

13.1.                     Beiersdorf AG

13.1.1.    Company Details

13.1.2.    Key Management Personnel

13.1.3.    Products & Services

13.1.4.    Financials (As reported)

13.1.5.    Key Market Focus & Geographical Presence

13.1.6.    Recent Developments

13.2.                     Galderma India Pvt. Ltd.

13.3.                     Procter & Gamble Hygiene & Health Care Ltd.

13.4.                     Johnson & Johnson Private Limited

13.5.                     L’Oréal (India) Limited

13.6.                     Bio Veda Action Research Co. (Biotique)

13.7.                     LG Corporation (The Face Shop)

13.8.                     Honasa Consumer Limited (MamaEarth)

13.9.                     Lotus Herbals Pvt. Ltd.

13.10.                  Himalaya Wellness Company

13.11.                  PEP Technologies Pvt. Ltd. (mCaffeine)

13.12.                  Bodycupid Private Limited (Wow Skin Science)

13.13.                  Heavenly Secrets Private Limited (Discover Pilgrim)

*Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14.   Strategic Recommendations

About Us & Disclaimer

List of Figure-India Skin Care Market

Figure 1. India Skin Care Market, By Value, In USD Billion, FY2017-2031F

Figure 2. India Skin Care Market, By Volume, In Units Thousand, FY2017-2031F

Figure 3. India Skin Care Market Share, By Category, In USD Billion, FY2017-2031F

Figure 4. India Skin Care Market Share, By Product Type, In USD Billion, FY2017-2031F

Figure 5. India Skin Care Market Share, By Cohort Group, In USD Billion, FY2017-2031F

Figure 6. India Skin Care Market Share, By Gender, In USD Billion, FY2017-2031F

Figure 7. India Skin Care Market Share, By End User, In USD Billion, FY2017-2031F

Figure 8. India Skin Care Market Share, By Distribution Channel, In USD Billion, FY2017-2031F

Figure 9. India Skin Care Market Share, By Region, In USD Billion, FY2017-2031F

Figure 10. By Category Map-Market Size (USD Billion) & Growth Rate (%), FY2023

Figure 11. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2023

Figure 12. By Cohort Group Map-Market Size (USD Billion) & Growth Rate (%), FY2023

Figure 13. By Gender Map-Market Size (USD Billion) & Growth Rate (%), FY2023

Figure 14. By End User Map-Market Size (USD Billion) & Growth Rate (%), FY2023

Figure 15. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2023

Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2023

List of Table-India Skin Care Market

Table 1. Pricing Analysis of Products from Key Players

Table 2. Competition Matrix of Top 5 Market Leaders

Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)

Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

Frequently Asked Questions

What is the market size and growth rate of India Skin Care Market?


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