India Perfume Market Assessment, By Perfume Type (Eau De Parfum, Eau De Toilette, Others); By Fragrance Type (Aqua, Amber, Woody, Floral, Others); By Gender (Male, Female, Unisex); By Price Segment (Mass, Premium); By Pack Size (Up to 60 ml, 61 ml to 100 ml, More than 100 ml); By Distribution Channel (Online, Offline – Brand Stores & Kiosks, Muti-Brand Outlets, Pharmacies/Drug Stores, Others), By Region, Opportunities and Forecast, FY2016-FY2030F

India Perfume Market was valued at USD 211.6 million in FY2022 and will grow to USD 657.72 million by FY2030; exhibiting a CAGR of 15.23% during the forecast period between FY2023 and FY2030F.

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The perfume market in India is rapidly growing driven by the country's increasing aspirational middle-class population, higher disposable income, higher propensity to spend on fragrances by the millennials segment of the population and changing lifestyle preferences of the consumers. India Perfume Market was valued at USD 211.6 million in FY2022 and will grow to USD 657.72 million by FY2030; exhibiting a CAGR of 15.23% during the forecast period between FY2023 and FY2030F.

The increasing demand from the millennial due to increase in physical activities such as participation in sports or yoga, lifestyle changes, focus on personal care, high purchasing parity and the advent of e-commerce platforms supporting ease of access and quick availability are all the factors that contribute to the growing usage of perfume in India. In the recent times, India has witnessed numerable home-grown brands being launched in the mass segment bringing in affordability and wider application amongst the users.  There are more than 6,000 ingredients for fragrances listed with Fragrances and Flavours Association of India.

India is the third-largest market for perfumes in the Asia-Pacific region after China and Japan. Perfumes have been used since ancient times due to its properties of olfaction and creating an atmosphere of realm, supress foul odours and many proven therapeutic benefits as well. The experts determine the blending proportion of perfume oil with alcohol with majorly dissolving between 10% and 20% perfume oils in alcohol. The perfume market has evolved over time with respect to the retailing formats and mature and new age brands have differentiated positioning in the market.

The Millennials – Indian Trendsetters

Perfumes, earlier deemed to be used only for special occasions are now a part of everyday personal grooming. Millennials are more focused on enhancing the personality and use products of high social worth. As of 2021, millennials comprise around 34% of India’s total population with an average age of 28.4 years majorly contributing to the workforce population as well. Since the wallet share of this segment in India is increasing, it is proving to be a crucial consumer segment in driving the growth of perfume market.

Perfume brands offer differentiated SKUs to cater to a wide cohort at various price points. The use of fragrances among millennials has increased significantly as a result of internet accessibility. This generation loves internet shopping since they are tech-savvy and more inclined to stick with a certain brand when buying grooming products like perfumes.

Public Figure Endorsements

More than one-third marketers may spend more than 60% of marketing budgets on digital platforms as stated in a report by Mobile Marketing Association. Instagram and Youtube ads are among the major platforms used by the companies of perfume segment with latter having a higher share in terms of usability.

Key players have been actively investing in digital marketing channels recently to increase product awareness leveraging the capabilities on campaigns on social media and influencer marketing. Therefore, e-commerce has become a successful means for perfume suppliers to connect with a large audience. Some merchants are even selling specially formulated perfumes to cater to each customer's preference in an effort to increase sales. It is hoped that these improvements, supported by robust advertising efforts, will maintain customer attention over time.

Impact of COVID-19 on India Perfume Market

Similar to other businesses, the Indian perfume industry was significantly impacted by the pandemic. There was a paradigm shift in the demand patterns of the consumers. The retail establishments, which were the main outlets for the sale of perfumes—were forced to close as a result of strict lockdown policies and limitations on meetings and restricted mobility implemented by the Government of India. As a result, there was a decrease in both demand and sales. However, the Indian perfume manufacturers and retailers adjusted to the adverse situation by concentrating on online sales. As customers shifted to online purchasing to avoid being exposed to the virus, several businesses experienced a huge spike in their e-commerce sales. Given that the transition to online shopping is here to stay, this tendency is likely to persist long after the epidemic has subsided.

India Perfume Market Assessment, Opportunities and Forecast, FY2016-FY2030F : Report Scope

“India Perfume Market Overview, FY2016-FY2030F" is a comprehensive report by Market Xcel, providing in-depth analysis and qualitative & quantitative assessment of the current state of affairs in the perfume market in India, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, COVID-19, opportunities, and forecast between FY2023 and FY2030. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business model, competitive intelligence, etc.

Report Attribute

Details

Base Year for analysis

FY2022

Historical Period

FY2016-FY2022

Forecast Period

FY2023-FY2030

Projected Growth Rate

CAGR of 15.23% between FY2023 and FY2030

Revenue Forecast in FY2030

USD 657.72 Million

Units

Revenue in USD Million and Volume in Thousand Units

Segments Covered

By Perfume Type

By Fragrance Type

By Gender

By Price Segment

By Size

By Distribution Channel

Regions Covered

North

East

West & Central

South

Key Companies Profiled

Mensa Brand Technologies Private Limited (Villain), Honasa Consumer Limited (Mama Earth), Renee Cosmetics Private Limited (Renee perfume), Coty, Inc. (Calvin Klein), L’Oréal S.A. (Yves Saint Laurent), Helios Lifestyle Private Limited (Man Perfume), Mcnroe Consumer Products Private Limited (Wild stone), LVMH Moet Hennessy - Louis Vuitton (Dior), Titan Company Limited (Skinn), IDAM Natural Wellness Pvt. Ltd. (Bella Vita Organic)

Customization Scope

15% free report customization with purchase.

Pricing and Purchase Options

Avail the customized purchase options to fulfil your precise research needs.

Delivery Format

PDF and excel through email (subject to the license purchased)

Download Free Sample Report

 

In this report, India Perfume Market has been segmented into following categories:

1.       India Perfume Market, By Perfume Type

1.1.    Eau De Parfum

1.2.    Eau De Toilette

1.3.    Others

2.       India Perfume Market, By Fragrance Type

2.1.    Aqua

2.2.    Amber

2.3.    Woody

2.4.    Floral

2.5.    Others

3.       India Perfume Market, By Gender

3.1.    Male

3.2.    Female

3.3.    Unisex

4.       India Perfume Market, By Price Segment 

4.1.    Mass

4.2.    Premium

5.       India Perfume Market, By Size

5.1.    Up to 60 ml

5.2.    61 ml to 100 ml

5.3.    More than 100 ml

6.       India Perfume Market, By Distribution Channel

6.1.    Online

6.2.    Offline

6.2.1.Brand Stores & Kiosks

6.2.2.Multi-Brand Outlets

6.2.3.Pharmacies/Drug Stores

6.2.4.Others

7.       India Perfume Market, By Region

7.1.    East

7.2.    South

7.3.    North

7.4.    West & Central

Key Player Landscape and Outlook

With the advent of technology and increased consumption, India's traditional fragrance sector has seen significant changes. The perfume market is currently expected to grow and provide numerous opportunities for new players to thrive. Few companies are aiming to raise money to fund their expansion plans. For instance, Mama earth’s parent company, Honasa Consumer, has submitted the required paperwork to the market regulator in order to raise money through an IPO (initial Public offering).

Key Players Operating in India Perfume Market

·         L’Oréal S.A. (Yves Saint Laurent)

·         Mensa Brand Technologies Private Limited (Villain)

·         Renee Cosmetics Private Limited (Renee perfume)

·         Coty, Inc. (Calvin Klein)

·         Helios Lifestyle Private Limited (Man Perfume)

·         Mcnroe Consumer Products Private Limited (Wild stone)

·         LVMH Moet Hennessy - Louis Vuitton (Dior)

·         Titan Company Limited (Skinn)

·         IDAM Natural Wellness Pvt. Ltd. (Bella Vita Organic)

·         ITC Limited (Engage)

Key Benefits of Buying This Report

Market Xcel reports are based on qualitative and quantitative data collected through ‘on-ground’ primary research interventions. Based on our in-depth research, our reports can also provide granular city/state level market size data. The report includes deeper actionable insights provided by the industry experts & Key Opinion Leaders thus offering cutting-edge business solutions. The forecast data included in the report is based on ‘Drivers based forecasting’ technique ensuring accurate decoding of the future.

If you can't find what you're searching for or have any custom requirements for India Perfume Market, you may approach our team at info@marketsandata.com

Table of Content

1.       Research Methodology    

2.       Product Overview

3.       Impact of COVID-19 on the India Perfume Market

4.       Executive Summary

5.       Voice of Consumer

5.1.    Demographics (Age/Cohort Analysis – Baby Boomers and GenX, Millenials, Gen Z; Gender; Income – Low, Mid and High; Geography; etc.)

5.2.    Market Awareness and Product Information

5.3.    Brand Awareness and Loyalty

5.4.    Factors Considered in Purchase Decision

5.4.1.Brand Name

5.4.2.Fade Away Time

5.4.3.Fragrance

5.4.4.Quantity

5.4.5.Price

5.4.6.Quantity w.r.t Price

5.4.7.Customisation Options

5.4.8.Packaging

5.4.9.Promotional Offers

5.5.    Purpose of Purchase (Personal Use, Gifting)

5.6.    Frequency of Purchase

5.7.    Medium of Purchase

5.8.    Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6.        India Perfumes Market Outlook, FY2016-FY2030F

6.1.    Market Size & Forecast

6.1.1.By Value

6.1.2.By Volume

6.2.    Market Share & Forecast

6.2.1.By Perfume Type

6.2.1.1.              Eau De Parfum

6.2.1.2.              Eau De Toilette

6.2.1.3.              Others

6.2.2.By Fragrance Type

6.2.2.1.              Aqua

6.2.2.2.              Amber

6.2.2.3.              Woody

6.2.2.4.              Floral

6.2.2.5.              Others

6.2.3.By Gender

6.2.3.1.              Male

6.2.3.2.              Female

6.2.3.3.              Unisex

6.2.4.By Price Segment 

6.2.4.1.              Mass

6.2.4.2.              Premium

6.2.5.By Size

6.2.5.1.              Up to 60 ml

6.2.5.2.              61 ml to 100 ml

6.2.5.3.              More than 100 ml

6.2.6.By Distribution Channel

6.2.6.1.              Online

6.2.6.2.              Offline

6.2.6.2.1.                    Brand Stores & Kiosks

6.2.6.2.2.                    Multi-Brand Outlets

6.2.6.2.3.                    Pharmacies/Drug Stores

6.2.6.2.4.                    Others

6.2.7.By Region

6.2.7.1.              East

6.2.7.2.              South

6.2.7.3.              North

6.2.7.4.              West & Central

7.       India Perfumes Market Mapping, FY2022

7.1.    By Perfume Type

7.2.    By Fragrance Type

7.3.    By Gender

7.4.    By Price Segment

7.5.    By Size

7.6.    By Distribution Channel

7.7.    By Region

8.       Pricing Analysis for Key Five Players

9.       Macro-Business Environmental Scope

9.1.    Value Chain Analysis

9.2.    Demand and Supply Analysis

9.3.    Import Export Analysis

9.4.    Porter’s Five Force Industry Analysis

9.4.1.Threat of New Entrants (Emerging Players)

9.4.2.Threat of Substitutes (Other Substitutes for Perfumes)

9.4.3.Competitive Rivalry

9.4.4.Bargaining Power of Suppliers

9.4.5.Bargaining Power of Consumer

9.5.    PESTEL Analysis

9.5.1.Political Factors

9.5.2.Economic Overview

9.5.3.Social Implications

9.5.4.Technological Advancements

9.5.5.Environmental Impact

9.5.6.Legal Policies & Regulatory Bodies

10.   Market Dynamics

10.1.                     Trends & Developments

10.2.                     Growth Drivers

10.3.                     Growth Inhibitors

11.   Best Practices Case Studies Adopted by Key Market Leaders of India Perfumes Market (Upto Three)

12.   Competitive Landscape

12.1.                     SWOT Analysis of Key Five Market Players

12.2.                     Competition Matrix of Key Five Market Leaders

12.3.                     Market Revenue Analysis of Key Five Market Leaders (in %, 2022)

12.4.                     Mergers & Acquisitions/ Joint Ventures (If Applicable)

12.5.                     Patent Analysis (If Applicable)

13.   Competition Outlook

13.1.              L’Oréal S.A. (Yves Saint Laurent)

13.1.1.    Company Details

13.1.2.    Key Management Personnel

13.1.3.    Products & Services

13.1.4.    Key Market Focus & Geographical Presence

13.1.5.    Financials (As Reported)

13.1.6.    Recent Developments

13.2.    Mensa Brand Technologies Private Limited (Villain)

13.3.     Renee Cosmetics Private Limited (Renee perfume)

13.4.     Coty, Inc. (Calvin Klein)

13.5.     Helios Lifestyle Private Limited (Man Perfume)

13.6.     Mcnroe Consumer Products Private Limited (Wild stone)

13.7.     LVMH Moet Hennessy - Louis Vuitton (Dior)

13.8.     Titan Company Limited (Skinn)

13.9.     IDAM Natural Wellness Pvt. Ltd. (Bella Vita Organic)

13.10. ITC Limited (Engage)

*Companies mentioned above DO NOT hold any order as per market share and can be changed during course of work

14.   Strategic Recommendations

15.   About Us & Disclaimer

List of Figures

Figure 1. India Perfume Market, By Value, In USD Million, FY2016-2030F

Figure 2. India Perfume Market, By Volume, In Thousand Units, FY2016-2030F

Figure 3. India Perfume Market Share, By Perfume Type, In USD Million, FY2016-2030F

Figure 4. India Perfume Market Share, By Perfume Type, In Thousand Units, FY2016-2030F

Figure 5. India Perfume Market Share, By Fragrance Type, In USD Million, FY2016-2030F

Figure 6. India Perfume Market Share, By Fragrance Type, In Thousand Units, FY2016- 2030F

Figure 7. India Perfume Market Share, By Gender, In USD Million, FY2016-2030F

Figure 8. India Perfume Market Share, By Gender, In Thousand Units, FY2016-2030F

Figure 9. India Perfume Market Share, By Price Segment, In USD Million, FY2016-2030F

Figure 10. India Perfume Market Share, By Price Segment, In Thousand Units, FY2016-2030F

Figure 11. India Perfume Market Share, By Size, In USD Million, FY2016-2030F

Figure 12. India Perfume Market Share, By Size, In Thousand Units, FY2016-2030F

Figure 13. India Perfume Market Share, By Distribution Channel, In USD Million, FY2016-2030F

Figure 14. India Perfume Market Share, By Distribution Channel, In Thousand Units, FY2016-2030F

Figure 15. India Perfume Market Share, By Region, In USD Million, FY2016-2030F

Figure 16. India Perfume Market Share, By Region, In Thousand Units, FY2016-2030F

Figure 17. By Perfume Type Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 18. By Fragrance Type Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 19. By Gender Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 20. By Price Segment Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 21. By Size Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 22. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2022

Figure 23. By Region Map-Market Size (USD Million) & Growth Rate (%), 2022

List of Table_India Perfume Market

Table 1. Pricing Analysis of Products from Key Players

Table 2. Competition Matrix of Top 5 Market Leaders

Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)

Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

 

 

 

 

 

 

Table of Contents

1.       Research Methodology    

2.       Product Overview

3.       Impact of COVID-19 on the India Perfume Market

4.       Executive Summary

5.       Voice of Consumer

5.1.    Demographics (Age/Cohort Analysis – Baby Boomers and GenX, Millenials, Gen Z; Gender; Income – Low, Mid and High; Geography; etc.)

5.2.    Market Awareness and Product Information

5.3.    Brand Awareness and Loyalty

5.4.    Factors Considered in Purchase Decision

5.4.1.Brand Name

5.4.2.Fade Away Time

5.4.3.Fragrance

5.4.4.Quantity

5.4.5.Price

5.4.6.Quantity w.r.t Price

5.4.7.Customisation Options

5.4.8.Packaging

5.4.9.Promotional Offers

5.5.    Purpose of Purchase (Personal Use, Gifting)

5.6.    Frequency of Purchase

5.7.    Medium of Purchase

5.8.    Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6.        India Perfumes Market Outlook, FY2016-FY2030F

6.1.    Market Size & Forecast

6.1.1.By Value

6.1.2.By Volume

6.2.    Market Share & Forecast

6.2.1.By Perfume Type

6.2.1.1.              Eau De Parfum

6.2.1.2.              Eau De Toilette

6.2.1.3.              Others

6.2.2.By Fragrance Type

6.2.2.1.              Aqua

6.2.2.2.              Amber

6.2.2.3.              Woody

6.2.2.4.              Floral

6.2.2.5.              Others

6.2.3.By Gender

6.2.3.1.              Male

6.2.3.2.              Female

6.2.3.3.              Unisex

6.2.4.By Price Segment 

6.2.4.1.              Mass

6.2.4.2.              Premium

6.2.5.By Size

6.2.5.1.              Up to 60 ml

6.2.5.2.              61 ml to 100 ml

6.2.5.3.              More than 100 ml

6.2.6.By Distribution Channel

6.2.6.1.              Online

6.2.6.2.              Offline

6.2.6.2.1.                    Brand Stores & Kiosks

6.2.6.2.2.                    Multi-Brand Outlets

6.2.6.2.3.                    Pharmacies/Drug Stores

6.2.6.2.4.                    Others

6.2.7.By Region

6.2.7.1.              East

6.2.7.2.              South

6.2.7.3.              North

6.2.7.4.              West & Central

7.       India Perfumes Market Mapping, FY2022

7.1.    By Perfume Type

7.2.    By Fragrance Type

7.3.    By Gender

7.4.    By Price Segment

7.5.    By Size

7.6.    By Distribution Channel

7.7.    By Region

8.       Pricing Analysis for Key Five Players

9.       Macro-Business Environmental Scope

9.1.    Value Chain Analysis

9.2.    Demand and Supply Analysis

9.3.    Import Export Analysis

9.4.    Porter’s Five Force Industry Analysis

9.4.1.Threat of New Entrants (Emerging Players)

9.4.2.Threat of Substitutes (Other Substitutes for Perfumes)

9.4.3.Competitive Rivalry

9.4.4.Bargaining Power of Suppliers

9.4.5.Bargaining Power of Consumer

9.5.    PESTEL Analysis

9.5.1.Political Factors

9.5.2.Economic Overview

9.5.3.Social Implications

9.5.4.Technological Advancements

9.5.5.Environmental Impact

9.5.6.Legal Policies & Regulatory Bodies

10.   Market Dynamics

10.1.                     Trends & Developments

10.2.                     Growth Drivers

10.3.                     Growth Inhibitors

11.   Best Practices Case Studies Adopted by Key Market Leaders of India Perfumes Market (Upto Three)

12.   Competitive Landscape

12.1.                     SWOT Analysis of Key Five Market Players

12.2.                     Competition Matrix of Key Five Market Leaders

12.3.                     Market Revenue Analysis of Key Five Market Leaders (in %, 2022)

12.4.                     Mergers & Acquisitions/ Joint Ventures (If Applicable)

12.5.                     Patent Analysis (If Applicable)

13.   Competition Outlook

13.1.                     L’Oréal S.A. (Yves Saint Laurent)

13.1.1.    Company Details

13.1.2.    Key Management Personnel

13.1.3.    Products & Services

13.1.4.    Key Market Focus & Geographical Presence

13.1.5.    Financials (As Reported)

13.1.6.    Recent Developments

13.2.                     Mensa Brand Technologies Private Limited (Villain)

13.3.                     Renee Cosmetics Private Limited (Renee perfume)

13.4.                     Coty, Inc. (Calvin Klein)

13.5.                     Helios Lifestyle Private Limited (Man Perfume)

13.6.                     Mcnroe Consumer Products Private Limited (Wild stone)

13.7.                     LVMH Moet Hennessy - Louis Vuitton (Dior)

13.8.                     Titan Company Limited (Skinn)

13.9.                     IDAM Natural Wellness Pvt. Ltd. (Bella Vita Organic)

13.10.                  ITC Limited (Engage)

*Companies mentioned above DO NOT hold any order as per market share and can be changed during course of work

14.   Strategic Recommendations

15.   About Us & Disclaimer

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