India Energy Drink Market Assessment, By Type [Carbonated, Non-Carbonated], By Flavour [Flavoured, Unflavoured], By Packaging [Tin Cans, Glass/Pet Bottles], By Size [100ml - 350ml, 500ml – 1000 ml, Others], By Distribution Channel [Online; Offline-Supermarkets/Hypermarkets, Departmental and Convenience Stores, Pharmacies, Brand Kiosks, Others], By Region, Opportunities, and Forecast, FY2016-FY2030F

The Indian energy drinks market was valued at USD 25 million in FY2022 and was growing at a much faster rate as compared to the overall packaged beverages segment in the country. The market will grow to USD 108.29 million in FY2030, generating double digit CAGR of 20.11% during the forecast period between FY2023 and FY2030.

Home>Industry Reports>India Energy Drink Market Assessment, Opportunities, and Forecast, FY2016-FY2030F

The Indian energy drinks market was valued at USD 25 million in FY2022 and was growing at a much faster rate as compared to the overall packaged beverages segment in the country. The market will grow to USD 108.29 million in FY2030, generating double digit CAGR of 20.11% during the forecast period between FY2023 and FY2030. In the year 2022, the Indian market held an insignificant share of just 0.026% in the global energy drinks market size which was valued at USD 95.27 billion. However, this share of India will increase substantially by FY2030.

During the forecast period, the demand for energy drinks will increase substantially as a result of aggressive marketing campaigns by the energy drink manufacturers, affordable price points, impact of social media influencers, adaptation of western food preferences amongst the Indian consumer, rise in purchasing power parity of the consumers, rapid urbanization and many such economic growth factors. Furthermore, the use of natural ingredients in energy drinks, and introduction of new flavours of energy drinks are some other factors leading to the diversification of this market. ​

Energy drinks are touted as being able to improvise vigilance and physical endurance. These beverages often include high concentrations of substances, most commonly caffeine, and other substances such as guarana (another source of caffeine sometimes called Brazilian cocoa), sugars, taurine, Ginseng, B vitamins, glucuronolactone, yohimbe, carnitine and bitter orange. Most energy drinks, for example, include 100-300 mg of caffeine per serving, though this does vary.

Paradigm Shift in Consumer Preferences

The sports and energy drinks are advertised to appeal to those target group of consumers who regularly exercise and need a boost of energy.  The changing consumer preferences in India with predominantly younger population who are more health conscious is boosting the consumption of energy drinks. This class of beverages has high concentration of caffeine which stimulates the effect on cognitive functions in the human body. This is followed by B-Group vitamins, especially water-soluble vitamins. Such vitamins do not get stored as much in the body as fat-soluble vitamins. Instead, they circulate through the blood plasma.

Major Consumption by Younger Millennials and Gen Z

The consumption pattern of the energy drinks has gained massive popularity amongst the younger millennials and Gen Z segment of the population due to the push witnessed by the gym trainers and the drink manufacturers. The long and erratic work hours and increased culture of partying and social gatherings are supporting the increasing consumption of energy drinks. The increased consumption of energy drinks by price-conscious college students, gamers and young people who have just joined the workforce is forcing foreign and domestic manufacturers to pay attention to this category and create products to compete for this specific consumer base. For example, Monster, which has been operating in India with its premium energy drink offering at the same brand name since 2014, had released a new product in India named Predator, which was priced at INR 50. In November 2022, Janjira announced the debut of another drink in the price range between INR 25 and INR 35.

Impact of COVID-19 on India Energy Drink Market

In 2020 and 2021, the energy drink market continued to expand in spite of the COVID-19 pandemic though consumption of other beverages declined significantly. Social distancing norms and mandatory quarantine rules revolutionised the eating patterns of Indian population and disrupted everyday routines due to mobility restrictions which in turn, was a major reason of stress and anxiety along with health concerns. The consumption of caffeine and energy drinks reportedly increased due to isolation during these times.

The upward trend in the energy drinks market is anticipated to continued post the COND-19 restrictions have been lifted by the Government of India and people have resumed their lives to normalcy. The reopening of offices, pubs and bars is significantly contributing to the surge in consumption of energy drinks.

India Energy Drink Market Assessment, Opportunities and Forecast, FY2016-FY2030: Report Scope

India Energy Drink Market Assessment, Opportunities and Forecast, FY2016-FY2030”, is a comprehensive report by Market Xcel, providing in-depth analysis and qualitative & quantitative assessment of the market in India, industry dynamics and challenges. The report includes market size, segmental shares, growth trends, COVID-19 impact, opportunities and forecast between FY2023 and FY2030. Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.

Report Attribute

Details

Base Year of the Analysis

FY2022

Historical Period

FY2016-FY2022

Forecast Period

FY2023-FY2030

Market Size in FY2022

USD 25 million

Projected Growth Rate

CAGR of 20.11% between FY2023 and FY2030

Revenue Forecast in FY2030

USD 108.29 million

Units

Revenue in USD Million and Volume in Thousand ML Units

Segments Covered

By Type

By Flavour

By Packaging

By Size

By Distribution Channel

Regions Covered

East, West and Central, North, and South

Key Companies Profiled

Red Bull India Private Limited, Monster Energy Company, Anheuser Busch Inbev India Limited (Budweiser), The Coca-Cola Company (Charged), Celsius Holdings, Inc. (Celsius), PepsiCo India (Sting), Ocean Drinks Private Limited (Ocean), Hell Energy (Hell), Ceylon Beverages International Private Limited (Tzinga), Rio-Innobev (Rio Boom)

Customization Scope

15% free report customization with purchase.

Pricing and Purchase Options

Avail the customized purchase options to fulfil your precise research needs.

Delivery Format

PDF and Excel through email (subject to the license purchased).

Download Free Sample Report

 

In this report, India Energy Drink Market has been segmented into the following categories: 

1.       India Energy Drink Market, By Type

1.1   Carbonated

1.2   Non-Carbonated

2.       India Energy Drink Market, By Flavour

2.1   Flavoured

2.2   Unflavoured

3.       India Energy Drink Market, By Packaging

3.1   Tin Cans

3.2   Glass/Pet Bottles

4.       India Energy Drink Market, By Size

4.1   100ml - 350ml

4.2   500ml – 1000ml

4.3   Others

5.       India Energy Drink Market, By Distribution Channel

5.1   Online

5.2   Offline

5.2.1         Supermarkets/Hypermarkets

5.2.2         Departmental and Convenience Stores

5.2.3         Pharmacies

5.2.4         Brand Kiosks

5.2.5         Others

6.       India Energy Drink Market, By Region

6.1   East

6.2   West & Central

6.3   North

6.4   South

Key Players Landscape and Outlook

The market for energy drinks in India is expanding at a healthy CAGR, which has also intensified the rivalry in the market. Nevertheless, the market structure is consolidated and is dominated by few renowned brands. In order to capture a significant market share, companies promise to provide the best quality product at affordable prices. Moreover, players are using the cutting-edge marketing and advertising strategies to boost sales of their products. Red Bull India Private Limited is the leading energy drinks company dominating the Indian market and continues its run as the leader for several years.

Key Players Operating in India Energy Drink Market

·         Red Bull India Private Limited

·         Monster Energy Company

·         Anheuser Busch Inbev India Limited (Budweiser)

·         The Coca-Cola Company (Charged)

·         Celsius Holdings, Inc (Celsius)

·         PepsiCo India (Sting)

·         Ocean Drinks Private Limited (Ocean)

·         Hell Energy (Hell)

·         Ceylon Beverages International Private Limited (Tzinga)

·         Rio-Innobev (Rio Boom)

Why You Should Buy This Report

Market Xcel reports are based on qualitative and quantitative data collected through ‘on-ground’ primary research interventions. Based on our in-depth research, our reports can also provide granular city/state level market size data. The report includes deeper actionable insights provided by the industry experts & Key Opinion Leaders thus offering cutting-edge business solutions. The forecast data included in the report is based on ‘Drivers based forecasting’ technique ensuring accurate decoding of the future. 

If you can't find what you're searching for or have any custom requirements for India Energy Drink Market, you may approach our team at report@market-xcel.com

Table of Content

1.       Research Methodology

2.       Product Overview

3.       Impact of Covid-19 on India Energy Drink Market

4.       Impact of Russia-Ukraine War on India Energy Drink Market

5.       Executive Summary

6.       Voice of Customer

6.1.    Demographics (Age, Gender, Geography, Income, etc.)

6.2.    Brand Awareness and Loyalty

6.3.    Factors Considered in Purchase Decision

6.3.1.Quantity

6.3.2.Price

6.3.3.Quantity w.r.t Price

6.3.4.Packaging

6.3.5.Offers and Discount

6.3.6.Taste Preferences

6.3.7.Shelf Life

6.3.8.Reviews and Recommendations

6.4.    Frequency of Purchase

6.5.    Channel of Purchase

6.6.    Preference of Event for Consumption

6.7.    Responsible Consumption

6.8.    Impact of Influencer Marketing

6.9.    Social Commerce

6.10.                     Lifestyle Trends

6.11.                     Participation in Sponsored Events by Key Players

6.12.                     Recommendations and Suggestions

7.       India Energy Drink Market Outlook, FY2016-FY2030F

7.1.    Market Size & Forecast

7.1.1.By Value

7.1.2.By Volume

7.2.    Market Share & Forecast

7.2.1.By Type

7.2.1.1.              Carbonated

7.2.1.2.              Non-Carbonated

7.2.2.By Flavour

7.2.2.1.              Flavoured

7.2.2.2.              Unflavoured

7.2.3.By Packaging

7.2.3.1.              Tin Cans

7.2.3.2.              Glass/Pet Bottles

7.2.4.By Size

7.2.4.1.              100ml - 350ml

7.2.4.2.              500ml - 1kg

7.2.4.3.              Others

7.2.5.By Distribution Channel

7.2.5.1.              Online

7.2.5.2.              Offline

7.2.5.2.1.                    Supermarkets/Hypermarkets

7.2.5.2.2.                    Departmental and Convenience Stores

7.2.5.2.3.                    Pharmacies

7.2.5.2.4.                    Brand Kiosks

7.2.5.2.5.                    Others

7.2.6.By Region

7.2.6.1.              East

7.2.6.2.              West and Central

7.2.6.3.              North

7.2.6.4.              South

8.       India Energy Drink Market Mapping, FY2022

8.1.    By Type

8.2.    By Flavour

8.3.    By Packaging

8.4.    By Size

8.5.    By Distribution Channel

9.       Macro-Business Environmental Scope

9.1.    Value Chain Analysis

9.2.    Supply Demand Analysis

9.3.    Import Export Analysis

9.4.    Porter’s Five Force Analysis

9.4.1.Threat of New Entrants (Emerging Players)

9.4.2.Threat of Substitutes

9.4.3.Competitive Rivalry

9.4.4.Bargaining Power of Suppliers

9.4.5.Bargaining Power of Consumer

9.5.    PESTEL Analysis of the Industry

9.5.1.Political Factors

9.5.2.Economic Overview

9.5.3.Social Implications

9.5.4.Technological Advancements

9.5.5.Environmental Impact

9.5.6.Legal Policies and Statutory Bodies

10.   Best Practice Case Studies by Key Market Players (Upto Three)

11.   Market Dynamics

11.1.                     Trends & Developments

11.2.                     Growth Opportunities

11.3.                     Growth Inhibitors

12.   Pricing Pivot Analysis

13.   Key Players Landscape

13.1.                     SWOT Analysis of Key Market Players

13.1.1.    Key Drivers

13.1.2.    Challenges

13.1.3.    Growth/Innovation Opportunities

13.1.4.    Suspected Threats

13.2.                     Competition Matrix of Top Five Market Leaders

13.3.                     Market Revenue Analysis of Top Five Market Leaders (in %, 2022)

13.4.                     Patent Analysis (If Applicable)

14.   Key Players Outlook

14.1.                     Red Bull India Private Limited

14.1.1.    Company Details

14.1.2.    Key Management Personnel

14.1.3.    Products & Services

14.1.4.    Financials (As reported)

14.1.5.    Key Market Focus & Geographical Presence

14.1.6.    Recent Developments

14.2.                     Monster Energy Company

14.3.                     Zydus Wellness Limited (Glucon-D)

14.4.                     Anheuser Busch Inbev India Limited (Budweiser)

14.5.                     The Coca-Cola Company

14.6.                     Celsius Holdings, Inc. (Investment by PepsiCo India)

14.7.                     Kampri Lifescience Private Limited (Dr. Nutra)

14.8.                     Krungsiam Beverage Company Limited

14.9.                     NCL Agro Foods (Vedantika Herbals)

14.10.                  Dabur India Limited

*Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

15.   Strategic Recommendations

16.   About Us & Disclaimer

List of Figures

Figure 1. India Energy Drink Market, By Value, In USD Million, FY2016 - 2030F

Figure 2. India Energy Drink Market, By Volume, In Thousand Units, FY2016 - 2030F

Figure 3. India Energy Drink Market Share, By Type, In USD Million, FY2016 - 2030F

Figure 4. India Energy Drink Market Share, By Type, In Thousand Units, FY2016 - 2030F

Figure 5. India Energy Drink Market Share, By Flavor, In USD Million, FY2016 - 2030F

Figure 6. India Energy Drink Market Share, By Flavor, In Thousand Units, FY2016 - 2030F

Figure 7. India Energy Drink Market Share, By Packaging, In USD Million, FY2016 - 2030F

Figure 8. India Energy Drink Market Share, By Packaging, In Thousand Units, FY2016 - 2030F

Figure 9. India Energy Drink Market Share, By Size, In USD Million, FY2016 - 2030F

Figure 10. India Energy Drink Market Share, By Size, In Thousand Units, FY2016 - 2030F

Figure 11. India Energy Drink Market Share, By Distribution Channel, In USD Million, FY2016 - 2030F

Figure 12. India Energy Drink Market Share, By Distribution Channel, In Thousand Units, FY2016 - 2030F

Figure 13. India Energy Drink Market Share, By Region, In USD Million, FY2016 - 2030F

Figure 14. India Energy Drink Market Share, By Region, In Thousand Units, FY2016 - 2030F

Figure 15. Type Map-Market Size (USD Million) & Growth Rate (%), FY2022

Figure 16. Flavor Map-Market Size (USD Million) & Growth Rate (%), FY2022

Figure 17. Packaging Map-Market Size (USD Million) & Growth Rate (%), FY2022

Figure 18. Size Map-Market Size (USD Million) & Growth Rate (%), FY2022

Figure 19. Distribution channel Map-Market Size (USD Million) & Growth Rate (%), FY2022

Figure 20. Region Map-Market Size (USD Million) & Growth Rate (%), FY2022

List of Table_India Energy Drink Market

Table 1. Pricing Analysis of Products from Key Players

Table 2. Competition Matrix of Top 5 Market Leaders

Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)

Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

What is the forecast period CAGR considered for the India Energy Drink Market?

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