India Cosmetics Packaging Market Assessment, By Material [Plastic (LDPE, HDPE, PP, PET, PVC, Others), Glass, Metal, Paper and Paperboard, Composite, Others], By Container Type [Bottles, Tubes, Sachets, Jars & Containers, Caps & Closures, Pumps & Dispensers, Others], By Application [Skin Care, Hair Care, Nail Care, Make-up, Fragrances, Bath & Body, Others], By Region, Opportunities, and Forecast, FY2017-FY2031

India cosmetics packaging market is displaying a phenomenal growth trajectory and is estimated to grow at a CAGR of 6.19% for the forecast period between FY2024 and FY2031.

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India cosmetics packaging market is displaying a phenomenal growth trajectory and is estimated to grow at a CAGR of 6.19% for the forecast period between FY2024 and FY2031 due to the growing number of consumers for various cosmetics products and increasing awareness among individuals who are more conscious of their appearance. Increasing disposable income among the Indian middle class is one factor that boosts the cosmetics industry and the subsequent packaging industry. Indian economy is majorly growing owing to its growing manufacturing industry. India's GDP is predicted by Morgan Stanley to more than double from present levels by 2031.

India cosmetics packaging market is witnessing a strong growth rate and it is projected to reach USD 2.62 billion by FY2031 from USD 1.62 billion in FY2023. To meet the rising consumer demand for cosmetics, the demand for creative and appealing packaging solutions that not only improve the visual appeal of products but also guarantee their safety and functionality has increased as a result. The Indian cosmetics packaging market is distinguished by a focus on environmentally friendly packaging materials, technological improvements, increasing e-commerce penetration and regulatory frameworks that guarantee product safety and compliance.

The Indian cosmetics market is still thriving, and as a result, there are wide opportunities for manufacturers, suppliers and brand owners to meet the changing needs and preferences of Indian customers in the cosmetics packaging market.

Growing Awareness of Personal Care

Indian customers are becoming more conscious of personal cleanliness and care. Customers are looking for high-quality, secure, and aesthetically pleasing packaging options for their cosmetics and personal care items as they become more cognizant of the products they use. This growth is being driven by increased income levels amongst upper-middle-class consumers and the young population’s increasing inclination towards using colour cosmetics in India. The market for personal care packaging in India grew as a result of the increased use of personal care products. Skincare and makeup products are the dominant segment of the cosmetics market in India which fuels the demand for various packaging solutions like cardboard packaging, paper packaging, shrink wraps and pallets made of HDPE (High-density Polyethylene).

Increasing E-commerce Sales and Purchase

Consumer behaviour for the purchase of cosmetics has changed dramatically in India as a result of the growth of e-commerce platforms. Online shopping's rising acceptance has given rise to both new packaging options and difficulties for cosmetics. Brands must spend money on packing options that are not just aesthetically pleasing but also secure and appropriate for online distribution. In order to resist the rigours of shipping and handling, e-commerce packaging needs to be sturdy, flexible, and resilient. To reduce delivery costs and cater to the tastes of online buyers, e-commerce platforms frequently demand that products be packaged in smaller quantities. As a result, there is a desire for smaller container sizes that are light, space-saving, and affordable to ship in India's cosmetics packaging market.

Eco-friendly paper shreds are taking the place of plastic fillers and two-ply rolls or shredded carton waste are replacing bubble wrap to provide sturdy protection for delicate products. Additionally, recycled paper bags are increasingly being used in place of polythene pouches.

Eco-friendliness and Sustainability

Consumer preferences have rapidly shifted from chemical products to organic, clean, natural, and environment-friendly products especially when it comes to cosmetics and personal care as consumers become highly aware of the consequences of using chemical-based products on the skin. With such rising trends towards sustainability, cosmetic brands are not only adopting natural cosmetic ingredients to design their product but are also moving towards eco-friendly and sustainable packaging solutions including recycled plastics, biodegradable packaging, and renewable resources to enhance the external visual appearance of their product.

In 2021, Vicco Labs introduced 100% recyclable packaging tubes of its cosmetics products.  In April 2023, ITC announced that its soap brand Savlon’s packaging is done with 70% recyclable plastic. The Body Shop aims to use 100% reusable and compostable packaging material by 2030.

Customised and Personalised Packaging

The cosmetics packaging market has seen a growing trend towards personalization. Brands now provide consumers with the option of custom packaging, allowing them to add distinctive designs, labels, and packaging forms to their products. Customised packaging develops a stronger connection with customers and improves the brand experience. For new-age startups and businesses in the cosmetics market, customised packaging plays a significant role in their success from choosing a sparkling combination of colours to attractive labels to product packaging material. The market is flooded with lots of professional packaging manufacturers to help businesses with these needs.

With a wide selection of hair colour brands, international cosmetic company Revlon has a strong hair colour portfolio in India. TOP SPEED relaunches its product packaging with Indian models for the first time after carving out a name for itself in the Indian market. The strategic choice was made in an effort to win over new clients in an industry that is incredibly competitive.

Impact of COVID-19

The COVID-19 pandemic posed the India cosmetics packaging business with both problems and opportunities, the pandemic had a significant impact on the market for a period afterwards it recovered quickly owing to the constant rising demand. Reduced production capacity for cosmetics packaging was caused by the temporary shutdown of many manufacturing facilities as well as labour shortages and logistical issues because of the national lockdown and subsequent limitations put in place during the pandemic. The pandemic interrupted domestic and international supply chains, which had an impact on the purchase of raw materials, packaging components and equipment to produce cosmetics packaging. Transportation and trade restrictions caused material availability to be delayed, which further hampered production schedules and output. There has been an increase in online cosmetics purchasing due to a change in consumer behaviour as conventional establishments were either temporarily shuttered or only functioning under limited conditions. Due to this, there is now a greater need for packaging solutions made for e-commerce, which are sturdy and attractive that can endure handling and delivery.

India Cosmetics Packaging Market: Report Scope

India Cosmetics Packaging Market Assessment, Opportunities, and Forecast, 2016-2030F”, is a comprehensive report by Markets & Data, providing an in-depth analysis and assessment of the current scenario of the India cosmetics packaging market, industry dynamics and challenges. The report includes market size, segmental shares, growth trends, COVID-19 impact, opportunities, and forecasts (2023-2030). Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.


Report Attribute


Base Year of the Analysis


Historical Period


Forecast Period

FY2024- FY2031

Projected Growth Rate

CAGR of 6.19% between FY2024- FY2031

Revenue Forecast in FY2031

USD 2.62 billion


Revenue in USD billion

Segments Covered

Material, Container Type, Application

Regions Covered

North, South, East, West and Central

Key Companies Profiled

AG Poly Packs Private Limited , Neopack Enterprise Private Limited, Vimal Plastics, Chemco Plastic Industries Private Limited (CPIPL), Clarion Cosmetics Private Limited, Albéa Services S.A.S, Elham MultiPlast LLP, Amcor Group GmbH, Aptargroup, Inc., Global Print and Pack, Essel Propack Limited 

Customization Scope

15% free report customization with purchase

Pricing and Purchase Options

Avail the customized purchase options to fulfil your precise research needs

Delivery Format

PDF and Excel through email (subject to the license purchased)

In this report, India Cosmetics Packaging Market has been segmented into the following categories: 

1.       By Material

1.1.    Plastic

1.1.1. LDPE (Low-Density Polyethylene)

1.1.2. HDPE (High-Density Polyethylene)

1.1.3. PP (Polypropylene)

1.1.4. PET (Polyethylene Terephthalate)

1.1.5. PVC (Polyvinylchloride)


1.2.    Glass

1.3.    Metal

1.4.    Paper and Paperboard

1.5.    Composite

1.6.    Others

2.       By Container Type

2.1.    Bottles

2.2.    Tubes

2.3.    Sachets

2.4.    Jars & Containers

2.5.    Caps & Closures

2.6.    Pumps & Dispensers

2.7.    Others

3.       By Application

3.1.    Skin Care

3.2.    Hair Care

3.3.    Nail Care

3.4.    Make-up

3.5.    Fragrances

3.6.    Bath & Body

3.7.    Others

4.       By Region

1.1.    North

1.2.    South

1.3.    East

1.4.    West and Central

Key Players Landscape and Outlook

The India cosmetics packaging market is likely to stay strong and positive going forward, with several factors driving the market such as the growing cosmetics industry and increasing awareness for personal care among various individuals and age groups. The cosmetics packaging business in India is highly competitive and has a mix of major native and overseas companies. The Cosmetics packaging market is further fuelled due to increasing disposable income, especially among the middle class and upper middle class and urbanization. To sustain in this highly competitive segment companies, need to focus on innovative marketing strategies, building a strong online presence, large production capacity, extensive distribution networks, product innovation and integrating technology, maintaining quality and investing in R&D. In the changing environment companies need to focus more of eco-friendly, recyclable and sustainable packaging options going forward as major cosmetic companies are looking to use such kind of packaging.

Market Xcel’s reports answer the following questions:

·         What is the current and future market size of the product/service in question Globally or specific to different countries?

·         How are the markets divided into different product/service segments and the market size and growth of each segment? 

·         What is the market potential of different product segments and their investment case?

·         How are the markets predicted to develop in the future and what factors will drive or inhibit growth?

·         What is the business environment and regulatory landscape specific to the product/service?

Key Players Operating in India Cosmetics Packaging Market

·         AG Poly Packs Private Limited 

·         Neopack Enterprise Private Limited 

·         Vimal Plastics 

·         Chemco Plastic Industries Private Limited (CPIPL) 

·         Clarion Cosmetics Private Limited 

·         Albéa Services S.A.S 

·         Elham MultiPlast LLP 

·         Amcor Group GmbH 

·         Aptargroup, Inc. 

·         Global Print and Pack 

·         Essel Propack Limited

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Table of Contents

1.       Research Methodology

2.       Project Scope & Definitions

3.       Impact of COVID-19 on India Cosmetics Packaging Market

4.       Executive Summary

5.       Voice of Customer

5.1.    Demographics (Age/Cohort Analysis – Baby Boomers and GenX, Millenials, Gen Z; Gender; Income – Low, Mid and High; Geography; Nationality; etc.)

5.2.    Market Awareness and Product Information

5.3.    Brand Awareness and Loyalty

5.4.    Factors Considered in Purchase Decision

5.4.1.Brand Name

5.4.2.Pack Size



5.4.5.Customisation Options

5.4.6.Packaging Type

5.4.7.Inclination Towards Organic Products

5.4.8.Promotional Offers & Discounts

5.5.    Purpose of Purchase (Personal Use, Gifting)

5.6.    Frequency of Purchase

5.7.    Medium of Purchase

5.8.    Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6.       India Cosmetics Packaging Market Outlook, FY2017-FY2031

6.1.    Market Size & Forecast

6.1.1.By Value

6.1.2.By Volume

6.2.    By Material

6.2.1.Plastic               LDPE (Low-Density Polyethylene)               HDPE (High-Density Polyethylene)               PP (Polypropylene)               PET (Polyethylene Terephthalate)               PVC (Polyvinylchloride)              Others



6.2.4.Paper and Paperboard



6.3.    By Container Type




6.3.4.Jars & Containers

6.3.5.Caps & Closures

6.3.6.Pumps & Dispensers


6.4.    By Application

6.4.1.Skin Care

6.4.2.Hair Care

6.4.3.Nail Care



6.4.6.Bath & Body


6.5.    By Region




6.5.4.West and Central

6.6.    By Company Market Share (%), FY2023

7.       Market Mapping, FY2023

7.1.    By Material

7.2.    By Container Type

7.3.    By Application

7.4.    By Region

8.       Macro Environment and Industry Structure

8.1.    Supply Demand Analysis

8.2.    Import Export Analysis

8.3.    Value Chain Analysis

8.4.    PESTEL Analysis

8.4.1.Political Factors

8.4.2.Economic System

8.4.3.Social Implications

8.4.4.Technological Advancements

8.4.5.Environmental Impacts

8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)

8.5.    Porter’s Five Forces Analysis

8.5.1.Supplier Power

8.5.2.Buyer Power

8.5.3.Substitution Threat

8.5.4.Threat from New Entrant

8.5.5.Competitive Rivalry

9.       Market Dynamics

9.1.    Growth Drivers

9.2.    Growth Inhibitors (Challenges and Restraints)

10.   Key Players Landscape

10.1.                     Competition Matrix of Top Five Market Leaders

10.2.                     Market Revenue Analysis of Top Five Market Leaders (in %, FY2023)

10.3.                     Mergers and Acquisitions/Joint Ventures (If Applicable)

10.4.                     SWOT Analysis (For Five Market Players)

10.5.                     Patent Analysis (If Applicable)

11.   Pricing Analysis

12.   Case Studies

13.   Key Players Outlook

13.1.                     AG Poly Packs Private Limited

13.1.1.    Company Details

13.1.2.    Key Management Personnel

13.1.3.    Products & Services

13.1.4.    Financials (As reported)

13.1.5.    Key Market Focus & Geographical Presence

13.1.6.    Recent Developments

13.2                       Neopack Enterprise Private Limited 

13.3                       Vimal Plastics 

13.4                       Chemco Plastic Industries Private Limited (CPIPL) 

13.5                       Clarion Cosmetics Private Limited 

13.6                       Albéa Services S.A.S 

13.7                       Elham MultiPlast LLP 

13.8                       Amcor Group GmbH 

13.9                       Aptargroup, Inc. 

13.10                   Global Print and Pack 

13.11                   Essel Propack Limited 

*Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14.   Strategic Recommendations

15.   About Us & Disclaimer

List of Figure_India Cosmetics Packaging Market

Figure 1. India Cosmetics Packaging Market, By Value, In USD Billion, FY2017-2031F

Figure 2. India Cosmetics Packaging Market, By Volume, In Unit Thousand, FY2017-2031F

Figure 3. India Cosmetics Packaging Market Share, By Material, In USD Billion, FY2017-2031F

Figure 4. India Cosmetics Packaging Market Share, By Container Type, In USD Billion, FY2017-2031F

Figure 5. India Cosmetics Packaging Market Share, By Application, In USD Billion, FY2017-2031F

Figure 6. India Cosmetics Packaging Market Share, By Region, In USD Billion, FY2017-2031F

Figure 7. By Material Map-Market Size (USD Billion) & Growth Rate (%), FY2023

Figure 8. By Container Type Map-Market Size (USD Billion) & Growth Rate (%), FY2023

Figure 9. By Application Map-Market Size (USD Billion) & Growth Rate (%), FY2023

Figure 10. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2023

List of Table_India Cosmetics Packaging Market

Table 1. Pricing Analysis of Products from Key Players

Table 2. Competition Matrix of Top 5 Market Leaders

Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)

Table 4. About Us - Region and Countries Where We Have Executed Client Projects

Frequently Asked Questions

What is the market size and growth rate of India Cosmetics Packaging Market?


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