India Cosmetics Market Assessment, By Product Category [Skin Care, Hair Care, Nail Care, Make-Up, Fragrances, Bath & Body, Others], By Gender [Male, Female, Unisex], By End-user [Commercial Establishments-Hotels, Spas, Beauty Salons, Colour Cosmetics and Beauty Service Provider, Others; Individual Users], By Distribution Channel [Online; Offline-Retail Stores-Brand Stores, Kiosks, Multi-Brand Outlets, Pharmacies/Drug Stores, Speciality Salons, Others; Wholesale Channels; Dealers/Distributors; Others], By Region, Opportunities, and Forecast, FY2017-FY2031F

India cosmetics market is estimated to grow at 6.8% for the forecast period between FY2024 and FY2031 and reach to USD 27.38 billion by FY2031

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The India cosmetics market is estimated to grow at 6.8% for the forecast period between FY2024 and FY2031 and reach to USD 27.38 billion by FY2031 owing to several factors such as growing middle class population, shift towards organic and natural ingredients in personal care and expansion of online retail platforms such as Nykaa and Purplle. India being one of the finest markets for cosmetics has a growth potential for various brands in any category. A large population of more than 1.4billion, dominated by Millennials, Gen Z and Gen Y have huge appetite for cosmetics available in the market, makes it lucrative for international brands. 

Cosmetic industry is currently witnessing a new trend where D2C (Direct-to-consumer) is picking up the pace and brands are coming up with innovate ideas to engage with customers directly. India, a country of young population with majority of them below age of 35, is a key target market for cosmetic brands. International cosmetic brands are targeting on the Indian market through long-term exclusive partnerships with e-commerce giants as they have understood two things: growing buying capacity of the middle and rich class and the potential of e-commerce to help them gain visibility and penetrate the market.

Technology in beauty products is becoming an essential tool for brands to succeed in the market. For example, to draw in young customers, the Tata Group plans to open at least 20 "beauty tech" stores with kiosks for digital skin checks and virtual makeup applications. Sugar Cosmetics is spending a lot of money on augmented reality (AR) to improve the customer experience. Myntra Beauty plans to launch a product finder, skin analyzer, and virtual try-on service, and Nykaa will debut ModiFace, an Al-powered virtual try-on platform.

Emergence of Organic & Natural Cosmetics

Growth of natural and organic beauty care has been on an upward swing as consumers are more inclined towards products which are chemical free and are gentler on skin and hair. Not just in the ingredients of the products, manufacturers are also improving on their packaging and switching from traditional plastic packaging to eco-friendly options by opting for materials that are recyclable or biodegradable. For example,, Soultree, a Gurgaon based ayurvedic cosmetic brand uses biodegradable materials in their packaging by replacing plastic tapes with paper tapes and inner packaging with honeycomb paper. Not just the packaging and product’s ingredients are natural, the company has ensured to go natural even in the infrastructure of their outlet that is India’s first 100% solar powered beauty and wellness store in Gurugram. The construction of the store is done using sustainable and biodegradable materials, non-plastic fixtures and reclaimed wood.

Growing Younger Population, Social Gathering Propels Market Demand

India is one of the flourishing hotspots for cosmetics and the large consumer base is attributed to increasing consumer spending power, rising middle class and upper middle-class population, growing women workforce, increase in social gatherings and growing awareness about skin care products. Both men and women are becoming highly conscious about their personal care and hygiene. The desire to purchase advanced skin care products that improve the skin coupled with young population's increasing inclination towards colour cosmetics is surging the demand of overall cosmetics market in India in years to come. Consumer spending in India rose to USD 303.1 billion (INR 24.77 trillion) in the last quarter of 2022, from USD 281.44 billion (INR 23 trillion) in the previous quarter.

Government Regulations

The Drug and Cosmetic Act 1940 and rules 1945 has laid down stringent provisions pertaining to the import, manufacturing and Sale & distribution of cosmetics. Animal cruelty is a serious issue for Indian government as products that have been tested in animals has been restricted for imported in India. It is also prohibited to manufacture or import cosmetics that contain toxic metals and minerals like hexachlorophene, lead, arsenic and mercury compounds. Time to time these regulations have been updated to meet the changing environment and protect customer’s interest.

Also, a license needs to be attained from the state regulatory authority (States foods and Drug Administration) for manufacturing of cosmetics. This state regulatory authority is appointed by the state government to manufacture any cosmetic specified under Schedule M-II of the Act for its sale/distribution.

Grooming isn’t limited to Women

Men demographic segment of India is witnessing splendid growth for beauty and cosmetic products which are dubbed and advertised as grooming products for men. After effects of Covid-19 and influence of social media have caused men to become more conscious regarding their well-being and looks. Brand advertising also played an important role for men beauty by promoting beauty of all and normalizing self-care. Unlike women who follow multiple step skin care routine, men address their issues directly by using products for issues like acne, dryness, oily skin, etc. Facial hair care has found a niche space in the grooming segment for men who want to maintain good and nice beard and hair styles.

Impact of COVID-19

The entire beauty industry was hit hard by the pandemic and in line with the same, there was a significant decline in the demand for cosmetic products. The personal hygiene products faced an increase in demand as consumers became more aware and conscious for the self-care.

However, when the Indian economy started reshaping again and restrictions were removed cosmetic industry displayed high growth rate and never looked back. After effects of COVID-19 saw changed brand strategy with focused D2C strategy and increase in ayurvedic and organic cosmetics demand from customer and more attention of men toward grooming.

India Cosmetics Market: Report Scope

“India Cosmetics Market Assessment, Opportunities, and Forecast, FY2017-FY2031”, is a comprehensive report by Market Xcel, providing in-depth analysis and assessment of the current scenario of the cosmetics market in India, industry dynamics and challenges. The report includes market size, segmental shares, growth trends, COVID-19 impact, opportunities, and forecasts (FY2024-FY2031). Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.


Report Attribute


Base Year of the Analysis


Historical Period


Forecast Period


Projected Growth Rate

CAGR of 6.8% between FY2024-FY2031

Revenue Forecast in FY2031

USD 27.38 billion


Revenue in USD billion

Segments Covered

Category, Gender, End-user, Distribution Channel, Region

Regions Covered

North, South, East, West and Central

Key Companies Profiled

Hindustan Unilever Limited, L'Oréal S.A., The Procter & Gamble Company, The Estée Lauder Companies Inc., Modi Enterprises, Bio Veda Action Research Co. Lotus Herbals Ltd, The Himalaya Drug Company, The Shahnaz Husain Group, WOW Skin Science

Customization Scope

15% free report customization with purchase

Pricing and Purchase Options

Avail the customized purchase options to fulfil your precise research needs

Delivery Format

PDF and Excel through email (subject to the license purchased)


In this report, India Cosmetics Market has been segmented into the following categories:

1.       By Product Category

1.1.    Skin Care

1.2.    Hair Care

1.3.    Nail Care

1.4.    Make-Up

1.5.    Fragrances

1.6.    Bath & Body

1.7.    Others

2.       By Gender

2.1.    Male

2.2.    Female

2.3.    Unisex

3.       By End-user

3.1.    Commercial Establishments



3.1.3.Beauty Salons

3.1.4.Colour Cosmetics and Beauty Service Provider


3.2.    Individual Users

4.       By Distribution Channel

4.1.    Online

4.2.    Offline

4.2.1.Retail Stores              Brand Stores              Kiosks              Multi-Brand Outlets              Pharmacies/Drug Stores              Speciality Salons              Others

4.2.2.Wholesale Channels



5.       By Region

5.1.    North

5.2.    South

5.3.    East

5.4.    West & Central

Key Players Landscape and Outlook

Indian market for cosmetics is dominated by multinational companies but owing to a huge population base and a rise in middle class segment, many domestic manufacturers are also able to mark their significant presence in the country’s cosmetic market. With growing demand for natural, cruelty-free and organic beauty products, many dermatologists and cosmetologists are also entering into manufacturing of skincare products for the highly health conscious and environment friendly consumers.

With changing dynamics, many Indian startups, especially the online retail platforms are driving the expansion of cosmetics market in India. Nykaa which stared as an e-commerce company for cosmetics has now opened it retail stores in 45 cities in India, reaching a total of 140+ stores across the country.

Market Xcel’s reports answer the following questions:

  • What is the current and future market size of the product/service in question globally or specific to different countries?
  • How are the markets divided into different product/service segments and the market size and growth of each segment?
  • What is the market potential of different product segments and their investment case?
  • How are the markets predicted to develop in the future and what factors will drive or inhibit growth?
  • What is the business environment and regulatory landscape specific to the product/service?

Key Players Operating in India Cosmetics Market

  • Hindustan Unilever Limited
  • L'Oréal S.A.
  • The Procter & Gamble Company
  • The Estée Lauder Companies Inc.
  • Modi Enterprises
  • Bio Veda Action Research Co.
  • Lotus Herbals Ltd
  • The Himalaya Drug Company
  • The Shahnaz Husain Group
  • WOW Skin Science

If you can't find what you're searching for or have any custom requirements for India Cosmetics Market, you may approach our team at

Table of Content

1.       Research Methodology

2.       Project Scope & Definitions

3.       Impact of Covid-19

4.       Executive Summary

5.       Voice of Customer

5.1.    Demographics (Age/Cohort Analysis – Baby Boomers and GenX, Millenials, Gen Z; Gender; Income – Low, Mid and High; Geography; Nationality; etc.)

5.2.    Market Awareness and Product Information

5.3.    Brand Awareness and Loyalty

5.4.    Factors Considered in Purchase Decision

5.4.1.Brand Name

5.4.2.Pack Size


5.4.4.Customisation Options

5.4.5.Packaging Type

5.4.6.Product Quality

5.4.7.Inclination Towards Organic Products

5.4.8.Promotional Offers & Discounts

5.5.    Purpose of Purchase (Personal Use, Gifting)

5.6.    Frequency of Purchase

5.7.    Medium of Purchase

5.8.    Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6.       India Cosmetic Market Outlook, FY2024-FY2031

6.1.    Market Size & Forecast

6.1.1.By Value

6.1.2.By Volume

6.2.    By Product Category

6.2.1.Skin Care

6.2.2.Hair Care

6.2.3.Nail Care



6.2.6.Bath & Body


6.3.    By Gender




6.4.    By End-user

6.4.1.Commercial Establishments              Hotels              Spas              Beauty Salons              Colour Cosmetics and Beauty Service Provider              Others

6.4.2.Individual Users

6.5.    By Distribution Channel


6.5.2.Offline              Retail Stores                    Brand Stores                    Kiosks                    Multi-Brand Outlets                    Pharmacies/Drug Stores                    Speciality Salons                    Others              Wholesale Channels              Dealers/Distributors              Others

6.6.    By Region




6.6.4.West & Central

6.7.    By Company Market Share (%), FY2023

7.       Market Mapping, FY2023

7.1.    By Product Category

7.2.    By Gender

7.3.    By End-user

7.4.    By Distribution Channel

7.5.    By Region

8.       Macro Environment and Industry Structure

8.1.    Supply Demand Analysis

8.2.    Import Export Analysis

8.3.    Value Chain Analysis

8.4.    PESTEL Analysis

8.4.1.Political Factors

8.4.2.Economic System

8.4.3.Social Implications

8.4.4.Technological Advancements

8.4.5.Environmental Impacts

8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)

8.5.    Porter’s Five Forces Analysis

8.5.1.Supplier Power

8.5.2.Buyer Power

8.5.3.Substitution Threat

8.5.4.Threat from New Entrant

8.5.5.Competitive Rivalry

9.       Market Dynamics

9.1.    Growth Drivers

9.2.    Growth Inhibitors (Challenges and Restraints)

10.   Key Players Landscape

10.1.                     Competition Matrix of Top Five Market Leaders

10.2.                     Market Revenue Analysis of Top Five Market Leaders (in %, FY2023)

10.3.                     Mergers and Acquisitions/Joint Ventures (If Applicable)

10.4.                     SWOT Analysis (For Five Market Players)

10.5.                     Patent Analysis (If Applicable)

11.   Pricing Analysis

12.   Case Studies

13.   Key Players Outlook

13.1.                     Hindustan Unilever Limited

13.1.1.    Company Details

13.1.2.    Key Management Personnel

13.1.3.    Products & Services

13.1.4.    Financials (As reported)

13.1.5.    Key Market Focus & Geographical Presence

13.1.6.    Recent Developments

13.2.                     L'Oréal S.A.

13.3.                     The Procter & Gamble Company

13.4.                     The Estée Lauder Companies Inc.

13.5.                     Modi Enterprises

13.6.                     Bio Veda Action Research Co.

13.7.                     Lotus Herbals Ltd

13.8.                     The Himalaya Drug Company

13.9.                     The Shahnaz Husain Group

13.10.                  WOW Skin Science

*Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14.   Strategic Recommendations

About Us & Disclaimer

List of Figure-India Cosmetics Market

Figure 1. India Cosmetics Market, By Value, In USD Billion, FY2017-2031F

Figure 2. India Cosmetics Market, By Volume, In Unit Thousand, FY2017-2031F

Figure 3. India Cosmetics Market Share, By Product Category, In USD Billion, FY2017-2031F

Figure 4. India Cosmetics Market Share, By Gender, In USD Billion, FY2017-2031F

Figure 5. India Cosmetics Market Share, By End-user, In USD Billion, FY2017-2031F

Figure 6. India Cosmetics Market Share, By Distribution Channel, In USD Billion, FY2017-2031F

Figure 7. India Cosmetics Market Share, By Region, In USD Billion, FY2017-2031F

Figure 8. By Product Category Map-Market Size (USD Billion) & Growth Rate (%), FY2023

Figure 9. By Gender Map-Market Size (USD Billion) & Growth Rate (%), FY2023

Figure 10. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2023

Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2023

Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2023

List of Table-India Cosmetics Market

Table 1. Pricing Analysis of Products from Key Players

Table 2. Competition Matrix of Top 5 Market Leaders

Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)

Table 4. About Us - Region and Countries Where We Have Executed Client Projects

Frequently Asked Questions

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