Australia Cosmetics Market Assessment, By Category [Skin Care, Hair Care, Nail Care, Make-up, Fragrances, Bath & Body, Others], By Gender [Male, Female, Unisex], By End-user [Commercial Establishments (Hotels, Spas, Beauty Salons, Colour Cosmetics and Beauty Service Provider, Others), Individual Users], By Distribution Channel [Online, Offline (Retail Stores, Wholesale Channels, Dealers/Distributors, Others)], By Region, Opportunities, and Forecast, 2016-2030F

Australia cosmetics market is projected to reach USD 12.93 billion by 2030 from USD 8.15 billion in 2022 growing at a CAGR of 5.94% for the forecast period between 2023 and 2030.

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Australia cosmetics market is projected to reach USD 12.93 billion by 2030 from USD 8.15 billion in 2022 growing at a CAGR of 5.94% for the forecast period between 2023 and 2030. The Australian cosmetics market is experiencing robust growth due to high personal disposable income and high standards of living which results in high demand for premium quality products and easy adoption of new cosmetic product that enters the Australian market. High consumption and cosmopolitan population growth make Australia a target market for several cosmetic manufacturers.

Another key factor boosting the cosmetics sector in Australia is a continuous change in consumer preference and rising demand for sustainable products. Furthermore, Australia is known for fashion, which helps to fuel the need for colour cosmetics. Highly developed infrastructure and digitalization make it simple for Australians to acquire cosmetics from any store in the retail market or through an online channel while relaxing at home or working at an office. Due to a large percentage of the wealthy population in the country and the great demand for beauty goods, a range of international products compete to enter the market.

Growing Interest Toward Sustainable and Ethical Beauty

Cosmetics companies spend a lot of money on R&D to produce new concepts, products, formulations, and textures as well as impressive packaging. The demand for organic and chemical-free products is increasing as consumers become more aware of the materials used to make cosmetics. The Australian customer wants brands that utilize non-toxic, non-cruelty, and palm oil-free products as well as ethical sourcing, sustainable packaging, and efficient waste management techniques. Australians want to buy sustainable and ethical goods, and customers want firms to be more open with their marketing. To meet this need, businesses are developing products that fulfil these preferences while also attempting to attract new customers. Environmental and Earth conservation awareness is driving companies to repackage their goods in more enticing and environmentally friendly materials.

Sukin is a Melbourne-based skincare company that uses formulations that are 100% carbon neutral, biodegradable and greywater-safe. To restore eroding land and coastal wetlands, they collaborated with Greening Australia on the Reef Aid Programme.

Skin Minimalism is shaping Australian Skincare

In Australia, there are more sunny days than cloudy ones, thus people are choosing skin care products with sun protection. Living in a bright nation like Australia, consumers need to pay attention to their UV exposure and follow a skincare regime that is suited to their skin type. The skin minimalism approach is about making minimal effort to achieve healthy, bright skin. In everyday skincare practice, consumers want to utilise the fewest possible skincare products rather than using multiple products like oils, creams and serums and yet achieve beautiful skin. Different kinds of products are used to follow this approach and moreover, this approach is more environment friendly and saves both time and money.

Government Regulations

Australian government policies regarding the import or manufacture of cosmetics set the standard for a product to be high-quality and at the same time these policies are business friendly which encourages more players to enter the market. Australian Government evaluates the hazards connected with cosmetic items and/or materials produced or imported into the nation in order to guarantee the safety of customers, workers, and the environment. Formulas for cosmetics will be made from the ingredients list that is listed by AICIS (Australian Industrial Chemicals Introduction Scheme). Ingredients that are not listed in the inventory cannot make up more than 1% of the final product and must nevertheless adhere to several ecotoxicological standards. In the latter scenario, a complete report must be presented for the AICIS to evaluate the substance. The Consumer Goods (Cosmetics) Information Standard 2020, regulates labelling any cosmetics that are imported or manufactured in Australia (and intended for use in the country).

Inclusivity and Diversity

The beauty and skincare industries now place a high priority on inclusivity and diversity. To better accommodate a wider range of skin tones, brands are broadening their colour selections. In their marketing initiatives, they use models and influencers from various backgrounds. This makes it possible for people of various ethnies and skin tones to select goods that complement their complexion. Several brands are also working towards gender-neutral skincare products. Inclusion and diversity in the skincare sector go beyond marketing and inclusion rather create products and experiences that meet the requirements of a broad spectrum of customers. Brands are promoting a more appealing and inviting skincare community by embracing inclusivity and diversity.

Adore Beauty, an Australian online beauty retailer, launched its “The Global Shades” programme, a first step in a long-term diversity and inclusion campaign to improve the firm from the inside out. The programme is modelled to fill in product gaps, particularly the absence of appropriate make-up tones and colours for people.

Online Segment Grows at a Faster Pace

The cosmetics market of Australia has witnessed a change as a result of the growth of e-commerce platforms and online shopping which gives customers the ability to compare prices, access a variety of products, and have items delivered right to their doorstep. The pandemic only fastened the cosmetics industry's transition towards digitalization, leading to a considerable shift toward online sales and e-commerce. With customers increasingly turning to online platforms for their skincare and cosmetic requirements, this trend is predicted to continue. With E-commerce and D2C platforms benefit brands by using data analytics and technology to provide consumers with personalised experiences. E-commerce has created opportunities in the cosmetics sector for both well-known companies and up-and-coming players.

Australians spent USD 49 billion on e-commerce in 2021, up from USD 38 billion in 2020. According to Australia Post's “2022 eCommerce Industry Report”, 9.2 million people or four out of five Australian homes completed online transactions in 2021. Over 19% of all retail sales are now conducted online. Health and beauty stores account for 8.9% of all online retail sales and a 2.4% YoY growth.

Impact of COVID-19 on Australia Cosmetics Market

COVID-19 shaped the Australia cosmetics industry in many ways, initially when covid hit the country overall sales for cosmetics dipped and revenues inflows for businesses kept low throughout 2021. However, once the economy rebounded it showed a variety of trends and shifts in customer preferences. Online sales increased because of the closure of physical retail stores and limitations on in-person shopping. During times of shutdown, e-commerce platforms and internet stores were crucial distribution avenues for cosmetics businesses. The cosmetics market has been more digitalized as a result of people increasingly buying online for their skincare and cosmetic needs. There has been a trend in consumer preferences towards a more natural and minimalistic makeup look as a result of remote work and fewer social engagements.

Australia Cosmetics Market: Report Scope

“Australia Cosmetics Market Assessment, Opportunities, and Forecast, 2016-2030F”, is a comprehensive report by Markets & Data, providing in-depth analysis and assessment of the current scenario of the cosmetics market in Australia, industry dynamics and challenges. The report includes market size, segmental shares, growth trends, COVID-19 impact, opportunities, and forecasts (2023-2030). Additionally, the report profiles the leading players in the industry mentioning their respective market share, business model, competitive intelligence, etc.


Report Attribute


Base Year of the Analysis


Historical Period


Forecast Period


Projected Growth Rate

CAGR of 5.94% between 2023-2030

Revenue Forecast in 2030

USD 12.93 billion


Revenue in USD billion

Segments Covered

Category, Gender, End-user, Distribution Channel

Regions Covered

Western Australia, Northern Territory, Queensland, South Australia, New South Wales, Victoria and Tasmania

Key Companies Profiled

L’Oréal S.A., Coty, Inc., Estée Lauder Companies Inc, Unilever Australia Group Pty Ltd, The Procter & Gamble Company, LVMH Moet Hennessy - Louis Vuitton, Revlon, Inc., Puig, Beiersdorf AG., Grace & Fire Pty Ltd, International Waters Pty Ltd (Alpha-H), Bondi Sands Pty Ltd, SNDR Pty Ltd

Customization Scope

15% free report customization with purchase

Pricing and Purchase Options

Avail the customized purchase options to fulfil your precise research needs

Delivery Format

PDF and Excel through email (subject to the license purchased)

 In this report, Australia Cosmetics Market has been segmented into the following categories: 

1.    By Category

1.1.   Skin Care

1.2.   Hair Care

1.3.   Nail Care

1.4.   Make-up

1.5.   Fragrances

1.6.   Bath & Body

1.7.   Others

2.    By Gender

2.1.   Male

2.2.   Female

2.3.   Unisex

3.    By End-user

3.1.   Commercial Establishments



3.1.3.Beauty Salons

3.1.4.Colour Cosmetics and Beauty Service Provider


3.2.   Individual Users

4.    By Distribution Channel

4.1.   Online

4.2.   Offline

4.2.1.Retail Stores              Brand Stores              Kiosks              Multi-Brand Outlets              Pharmacies/Drug Stores              Speciality Salons              Others

4.2.2.Wholesale Channels



5.    By Region

5.1.   Western Australia

5.2.   Northern Territory

5.3.   Queensland

5.4.   South Australia

5.5.   New South Wales

5.6.   Victoria

5.7.   Tasmania Southwest

Key Players Landscape and Outlook

Australia's cosmetics industry is booming and serves as a significant center for the manufacture and consumption of cosmetics goods. High-end luxury cosmetics brands can command premium prices from consumers. Apart from big multinational brands, Australia houses several popular domestic brands which are dominating in Australia cosmetics market. These companies have a thorough awareness and understanding of regional tastes and customer requirements. To stand apart in the market, they might ride on their Australian ancestry, utilize organic and local ingredients and place an emphasis on sustainability. A few well-known homegrown brands are Alpha-H, Aesop, Bondi Sands, Frank Body, Ultra Violette and Jurlique.

To expand the footprint across Australia, L’Oréal agreed to acquire Aesop, an Australian-based cosmetic brand of Natura & Co., for USD 2.5 billion.

Market Xcel’s reports answer the following questions:

•    What is the current and future market size of the product/service in question globally or specific to different countries?
•    How are the markets divided into different product/service segments and the market size and growth of each segment? 
•    What is the market potential of different product segments and their investment case?
•    How are the markets predicted to develop in the future and what factors will drive or inhibit growth?
•    What is the business environment and regulatory landscape specific to the product/service?

Key Players Operating in Australia Cosmetics Market 

·         L’Oréal S.A.

·         Coty, Inc.

·         Estée Lauder Companies Inc

·         Unilever Australia Group Pty Ltd

·         The Procter & Gamble Company

·         LVMH Moet Hennessy - Louis Vuitton

·         Revlon, Inc.

·         Puig

·         Beiersdorf AG.

·         Grace & Fire Pty Ltd

·         International Waters Pty Ltd (Alpha-H)

·         Bondi Sands Pty Ltd

·         SNDR Pty Ltd

If you can't find what you're searching for or have any custom requirements for Australia Cosmetics Market, you may approach our team at

Table of Contents

1.       Research Methodology

2.       Project Scope & Definitions

3.       Impact of COVID-19

4.       Executive Summary

5.       Voice of Customer

5.1.    Demographics (Age/Cohort Analysis – Baby Boomers and GenX, Millenials, Gen Z; Gender; Income – Low, Mid and High; Geography; Nationality; etc.)

5.2.    Market Awareness and Product Information

5.3.    Brand Awareness and Loyalty

5.4.    Factors Considered in Purchase Decision

5.4.1.Brand Name

5.4.2.Pack Size


5.4.4.Customisation Options


5.4.6.Packaging Type

5.4.7.Inclination Towards Organic Products

5.4.8.Promotional Offers & Discounts

5.5.    Purpose of Purchase (Personal Use, Gifting)

5.6.    Frequency of Purchase

5.7.    Medium of Purchase

5.8.    Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6.       Australia Cosmetics Market Outlook, 2016-2030F

6.1.    Market Size & Forecast

6.1.1.By Value

6.1.2.By Volume

6.2.    By Product Category

6.2.1.Skin Care

6.2.2.Hair Care

6.2.3.Nail Care



6.2.6.Bath and Body


6.3.    By Gender




6.4.    By End-user

6.4.1.Commercial Establishments              Hotels              Spas              Beauty Salons              Colour Cosmetics and Beauty Service Provider              Others

6.4.2.Individual Users

6.5.    By Distribution Channel


6.5.2.Offline              Retail Stores                    Brand Stores                    Kiosks                    Multi-Brand Outlets                    Pharmacies/Drug Stores                    Speciality Salons                    Others              Wholesale Channels              Dealers/Distributors              Others

6.6.    By Region

6.6.1.Western Australia

6.6.2.Northern Territory


6.6.4.South Australia

6.6.5.New South Wales


6.6.7.Tasmania Southwest

6.7.    By Company Market Share (%), 2022

7.       Market Mapping, 2022

7.1.    By Product Category

7.2.    By Gender

7.3.    By End-user

7.4.    By Distribution Channel

7.5.    By Region

8.       Macro Environment and Industry Structure

8.1.    Supply Demand Analysis

8.2.    Import Export Analysis

8.3.    Value Chain Analysis

8.4.    PESTEL Analysis

8.4.1.Political Factors

8.4.2.Economic System

8.4.3.Social Implications

8.4.4.Technological Advancements

8.4.5.Environmental Impacts

8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)

8.5.    Porter’s Five Forces Analysis

8.5.1.Supplier Power

8.5.2.Buyer Power

8.5.3.Substitution Threat

8.5.4.Threat from New Entrant

8.5.5.Competitive Rivalry

9.       Market Dynamics

9.1.    Growth Drivers

9.2.    Growth Inhibitors (Challenges and Restraints)

10.   Key Players Landscape

10.1.                     Competition Matrix of Top Five Market Leaders

10.2.                     Market Revenue Analysis of Top Five Market Leaders (in %, 2022)

10.3.                     Mergers and Acquisitions/Joint Ventures (If Applicable)

10.4.                     SWOT Analysis (For Five Market Players)

10.5.                     Patent Analysis (If Applicable)

11.   Pricing Analysis

12.   Case Studies

13.   Key Players Outlook

13.1.                     L’Oréal S.A.

13.1.1.    Company Details

13.1.2.    Key Management Personnel

13.1.3.    Products & Services

13.1.4.    Financials (As reported)

13.1.5.    Key Market Focus & Geographical Presence

13.1.6.    Recent Developments

13.2.                     Coty, Inc.

13.3.                     Estée Lauder Companies Inc

13.4.                     Unilever Australia Group Pty Ltd

13.5.                     The Procter & Gamble Company

13.6.                     LVMH Moet Hennessy - Louis Vuitton

13.7.                     Revlon, Inc.

13.8.                     Puig

13.9.                     Beiersdorf AG.

13.10.                  Grace & Fire Pty Ltd

13.11.                  International Waters Pty Ltd (Alpha-H)

13.12.                  Bondi Sands Pty Ltd

13.13.                  SNDR Pty Ltd

*Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14.   Strategic Recommendations

About Us & Disclaimer

List of Figure-Australia Cosmetics Market

Figure 1. Australia Cosmetics Market, By Value, In USD Billion, 2016-2030F

Figure 2. Australia Cosmetics Market, By Volume, In Units Thousands, 2016-2030F

Figure 3. Australia Cosmetics Market Share, By Product Category, In USD Billion, 2016-2030F

Figure 4. Australia Cosmetics Market Share, By Gender, In USD Billion, 2016-2030F

Figure 5. Australia Cosmetics Market Share, By End-user, In USD Billion, 2016-2030F

Figure 6. Australia Cosmetics Market Share, By Distribution Channel, In USD Billion, 2016-2030F

Figure 7. Australia Cosmetics Market Share, By Region, In USD Billion, 2016-2030F

Figure 8. By Product Category Map-Market Size (USD Billion) & Growth Rate (%), 2022

Figure 9. By Gender Map-Market Size (USD Billion) & Growth Rate (%), 2022

Figure 10. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2022

Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2022

Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2022

List of Table-Australia Cosmetics Market

Table 1. Pricing Analysis of Products from Key Players

Table 2. Competition Matrix of Top 5 Market Leaders

Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)

Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

Frequently Asked Questions

What are the major factors influencing the growth of Australia Cosmetics Market?


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